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Embracing Change

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Embracing Change
If Barack Obama were reelected as the United States President, would change transpire? Located in Charlotte, North Carolina, Eva Longoria took the podium at the Democratic National Convention just before 8:20p.m on September 6, 2012. Eva Longoria was asked by the Democratic Party to speak on behalf of Barack Obama, with the primary intent to target the Latino population, especially women. On the surface, it appeared that Eva Longoria’s purpose was to speak publically in support of the Democratic Party, but the real reason Longoria was asked to speak was because of her star-quality. Many party supporters believe her popularity will attract the attention of Latinos and women voters in favor of Obama’s re-election to the United States Presidency. Through the use of pathos and ethos, Eva Longoria’s well-known status within our society helped her to effortlessly capture the audience’s attention, primarily Latino women, and directing them to the significance of education and the importance of boosting the economy in her speech, I Don’t Need a Tax Break. The audience, of whom Eva Longoria is addressing, has strong political views. They value the significance of education, as well as the value of a strong, stabilized economy. Furthermore, the audience bears specific demographics in gender, social status, class, and occupation. The primary audience that Eva Longoria targeted within her speech, Latinos and women, suffer from the burdens of high taxes, unemployment, unequal pay, as well as a shortage in capital for a quality college education. The audience is aware that these problems exist within our country; however they do not know how change can be made. They are looking for leadership and feel hopeful when promised support by a “star” sharing the same cultural background. They are quick to overlook the fact that Eva Longoria does not share their financial struggles. The audience believes life can be better, but are naïve as to how these...