Embracing Change

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Embracing Change
If Barack Obama were reelected as the United States President, would change transpire? Located in Charlotte, North Carolina, Eva Longoria took the podium at the Democratic National Convention just before 8:20p.m on September 6, 2012. Eva Longoria was asked by the Democratic Party to speak on behalf of Barack Obama, with the primary intent to target the Latino population, especially women. On the surface, it appeared that Eva Longoria’s purpose was to speak publically in support of the Democratic Party, but the real reason Longoria was asked to speak was because of her star-quality. Many party supporters believe her popularity will attract the attention of Latinos and women voters in favor of Obama’s re-election to the United States Presidency. Through the use of pathos and ethos, Eva Longoria’s well-known status within our society helped her to effortlessly capture the audience’s attention, primarily Latino women, and directing them to the significance of education and the importance of boosting the economy in her speech, I Don’t Need a Tax Break. The audience, of whom Eva Longoria is addressing, has strong political views. They value the significance of education, as well as the value of a strong, stabilized economy. Furthermore, the audience bears specific demographics in gender, social status, class, and occupation. The primary audience that Eva Longoria targeted within her speech, Latinos and women, suffer from the burdens of high taxes, unemployment, unequal pay, as well as a shortage in capital for a quality college education. The audience is aware that these problems exist within our country; however they do not know how change can be made. They are looking for leadership and feel hopeful when promised support by a “star” sharing the same cultural background. They are quick to overlook the fact that Eva Longoria does not share their financial struggles. The audience believes life can be better, but are naïve as to how these change can be made. The captivated audience becomes misguided, which in turn affects their listening. They only wanted to hear Eva Longoria speak on behalf of the current President Barack Obama, about hope and a promising future. In order for the audience to have reasons for evaluating the speech, I Don’t Need a Tax Break, Longoria stuck to Obama’s goals by expressing the Democratic appeals and following Obama’s presidential plan point-by-point. The relationship between the audience and the speaker is strong because as Longoria indicated in her speech, “Just like our president and first lady, I took out loans to pay for school. I changed oil in a mechanic shop, I flipped burgers at Wendy’s, I taught aerobics, and I worked on campus to pay them back” (Katz). This quote denoted the hardships that Longoria has faced first-hand throughout the first chapters of her life. This helped her connect to the audience and appear sympathetic to the struggles they are experiencing. Furthermore, Longoria encouraged them to support the Obama campaign so widespread economic struggles can be conquered. The audience expects a lot from Longoria because, unlike any other average citizen, Longoria exerts star-quality, which makes her voice and opinion more valuable. On the other hand, Longoria expects the audience to understand and believe that change is possible with their vote for the re-election of President Barack Obama. The audience has the expectations that Eva Longoria will ensure that the changes she has promoted will be followed through during the presidents second term in office. If Obama is re-elected as the President of the United States, the audience should begin to witness change within our society. In order to effectively sway the public vote into Obama’s favor, it is justified through the combined use of electronic, spoken, and print media. All forms of media have both advantages and disadvantages even when used appropriately. It is important to understand...
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