Elecdyne Essay
Global Business Assignment
Elecdyne
Student ID: 11071850
Name: Qingyuan Lin
Submission Date: 09/01/2013
Word account: 2585
Contents 1.0 Introduction 3 1.1 Background 3 1.2 Objective 3 2.0 STEEP table analysis 4 3.0 Country Analysis 6 3.1 country select and compare 6 3.2 Porter’s Diamond Theory 7 3.3 SWOT analysis 8 3.5 Summary of data 13 3.6 Discussion 13 4.0 Type of method to internationalize 13 5.0 Conclusion 15
1.0 Introduction
1.1 Background
Elecdyne is a Tokyo corporation founded in 1990, which dedicated themselves to markets a series of televisions, CD Players, DVD players, MP3 players to their wide range of domestic customers. In recent years, with the deepening of domestic electronics market competition, the company's profit declined in the last two years, and now it is facing the uncertain outlook. Moreover, the company has to confront the chief designer leaving, growth of technological licenses fees and loss of product price advantage. It is evident that Elecdyne does not have the capacity to afford the license fees and recruit new R&D graduates.
In order to relieve the internal and external crisis of the Elecdyne, the board of Elecdyne has decided to go international. As the …show more content…
This means that the limited financial resources.
Elecdyne
Student ID: 11071850
Name: Qingyuan Lin
Submission Date: 09/01/2013
Word account: 2585
Contents 1.0 Introduction 3 1.1 Background 3 1.2 Objective 3 2.0 STEEP table analysis 4 3.0 Country Analysis 6 3.1 country select and compare 6 3.2 Porter’s Diamond Theory 7 3.3 SWOT analysis 8 3.5 Summary of data 13 3.6 Discussion 13 4.0 Type of method to internationalize 13 5.0 Conclusion 15
1.0 Introduction
1.1 Background
Elecdyne is a Tokyo corporation founded in 1990, which dedicated themselves to markets a series of televisions, CD Players, DVD players, MP3 players to their wide range of domestic customers. In recent years, with the deepening of domestic electronics market competition, the company's profit declined in the last two years, and now it is facing the uncertain outlook. Moreover, the company has to confront the chief designer leaving, growth of technological licenses fees and loss of product price advantage. It is evident that Elecdyne does not have the capacity to afford the license fees and recruit new R&D graduates.
In order to relieve the internal and external crisis of the Elecdyne, the board of Elecdyne has decided to go international. As the …show more content…
This means that the limited financial resources.