Effectiveness of a Social Norms Marketing Campaign on a University Campus - Critical Evaluation

Effectiveness of A Social Norms Marketing Campaign on A University Campus
Critical Evaluation

Title * Yes, the title is informative, interesting and to the point.
The main objective of this case study was to assess the effectiveness of a social norms marketing poster campaign in order to increase the prevention of alcohol related automobile accidents by stopping friends from driving while intoxicated. Moreover, the authors of the research paper have selected college students as their sample and the poster campaign was launched in a selected university. Hence when the title is considered it is phrased as “Effectiveness of a Social Norms Marketing Campaign on a University Campus” which entails both the earlier suggested ideas.
Authors
* Yes, they have sufficient knowledge and background to carry out quality research but it is questionable whether they are capable enough to assess a marketing theory.
Both the authors are specialized in the area of health and medicine and therefore it is not doubtable in their capabilities of researching on alcohol prevention but as social norms marketing is a different area of study it is questionable that whether they capable of handling it with a similar proficiency.
Abstract
* Yes, the abstract summarizes the main points of the study accurately and adequately.
The abstract starts off with the objective of the survey and then give the place and the time it was carried out, followed by the actual responses received on the poster. Finally the outcomes of the findings are discussed. Therefore it is understandable that the abstract has presented the main points of the study accurately and adequately.
Introduction
* Yes, the problem/area of interest/research question is clear.
The introduction gives details about the alcohol related motor vehicle accidents and percentages of them and who are the victims of these incidents. It points out that although such occurrences have gone down over the years

References: * The list is more impressive because of its quality not the length. The authors have used very reliable sources to gather information and hence it can be seen as a quality research. They have mostly used journal articles, research papers and reviews during the research which yet enhances the quality of the work. Only one web site was used and it is understandable that it was also a very reliable as it is the web site of the National Social Norms Resource Center. Thereby, the reference list is more impressive because of its quality.