Preview

Effect of Csr Activities on Sales

Satisfactory Essays
Open Document
Open Document
7013 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Effect of Csr Activities on Sales
IMPORTANCE OF COMPANY’S CSR ACTIVITIES IN INDIA: IT’S EFFECT ON CONSUMER BUYING BEHAVIOUR
For
Business Research Methods

Submitted to, Submitted By,
Dr. Gunjan Malhotra Shrirang Jadhav (09FT-064)
Mohd Afroze Ali (09FT-085)
Mohd Asif (09FT-086)
Nitesh Bhagchandani (09FT-185)

Table Of Contents

Abstract: 3 Keywords : 3 Introduction: 3 Literature Review: 6 Research Gaps: 8 Objective: 8 Research questions: 8 Research Hypothesis: 8 Methodology: 8 Discussion and observation: 9 Conclusion: 22 Bibliography: 23 Questionnaire: 25

Abstract:
Problem - In today’s society, there is a growing interest in, and demand for Corporate Social Responsibility (CSR). Reasons for this can be multinational corporations’ increasing influence on world economy as well as scandals revealing horrible working conditions in different industries. In spite of the fact that the demand for CSR is growing, there has always been critics. The most influential critic is Noble Prize winner Milton Friedman, who claims CSR to be a waste of stockholders’ money. However, several articles claim, opposite Friedman, that CSR rather increases a company’s financial performance in the long run. These claims have made us curious about in what way CSR is related to a company’s performance. Moreover, it has led to us wanting to find out how CSR can influence customer perceptions on a product or service offering.
Conclusions –All the initiatives gave a positive influence on the respondents’ perceptions, but the ones resulting in the most positive changes of the perceptions and willingness to buy were social responsible business practises, cause-related marketing and corporate philanthropy, which are initiatives where the company are doing the largest effort instead of just encouraging others to make an effort. The respondents answered that they trust the companies’ information about CSR to some extent, but also think a third party should scrutinise the companies’ activities and inform.



Bibliography: 1. Johan Classon, Johan Dahlström (2006.) How can CSR affect company performance, Karlstads University 2 3. ShelleyWigley(2008). Gauging consumers’ responses to CSR activities: Does increased awareness make cents? , University of Texas at Arlington 4 5. Mohammad M. Rahman(2007). Linking CSR and Financial Performance through Branding, School of Business - North South University 6 7. BORBÉLY Emese(2008). Corporate Social Responsibility: Business Future or Future Business? , Vienna University of Business Administration 8 9. Richard Peters, Michael R. Mullen(2006). Evidence of the Effects of CSR on Financial Performance , Global Business Research 10 11. Haugland, Kristin S. & Nystad, Oystein (2006). Is the motivation for CSR profit or ethics? Bodo Graduate School of Business 12 13. Glachant, Matthieu (2008). Corporate Social Responsibility and Profits: Friends or Foes? Mines ParisTech, Cerna. 15. Marquina, Percy (2007). Measuring the Impact of Corporate Social Responsibility on Consumer Behavior: The Case of Peruvian Consumers. Centrum/ Maastricht School of Management, Perú. 16. Wigley, Shelley (2008). Gauging consumers’ responses to CSR activities: Does increased awareness make cents? University of Texas. 17. Barakat, A. & Tarestad, M. (2006). Help yourself by helping others: a study of CSR engagement in Swedish companies. Jönköping: Jönköping University 18 19. Cramer, J. (2002). From financial to sustainable profit. Corporate Social Responsibility and Environmental Management, 9(2), 99-106 20 21. Easterby-Smith, M., Thorpe, R., & Lowe, A. (2002). Management Research: An introduction. (2nd ed.). London: Sage Publications 22 23. Gorard, S. (2003). Quantitative Methods in Social Science: The role of numbers made easy. London:Continuum 24 25. Howard, J. A. (1989). Consumer Behaviour in Marketing Strategy. New Jersey: Prentice-Hall, 26 27. Kotler, P., & Lee, N. (2004, Spring). Best of Breed. Stanford Social Innovation Review, 14-23 28 29. Kotler, P., Wong, V., Saunders, J., & Armstrong, G. (2005). Principles of Marketing. (4th European ed.). Harlow: Pearson Education 30 31. Peter, J.P., & Olson, J.C. (2008). Consumer Behaviour and Marketing Strategy (8th ed.). New York: McGraw-Hill Education 32 33. Richards, L. (2005). Handling qualitative data: a practical guide. London: Sage Publications 34 35. Sen, S. & Bhattacharya, C.B. (2001). Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility. Journal of Marketing Research, 38(2),225-243 36 37. Smaling, A. (2003). Inductive, analogical, and communicative generalization. International Journal of Qualitative Methods, 2(1), Article 5 38 41. Aaker, D. A., Kumar, V., & Day, G. S. (2003). Marketing Research. Hoboken, New Jersey:John Wiley & Sons.

You May Also Find These Documents Helpful

  • Best Essays

    Csr Ryanair

    • 3593 Words
    • 15 Pages

    Moir, L. (2001). "What do we mean by corporate social responsibility". Corporate Governance, 1, 2, p. 16-22.Y CO…

    • 3593 Words
    • 15 Pages
    Best Essays
  • Best Essays

    ABSTRACT Even if corporate social responsibility (CSR) activities have the potential to create stronger relationships between retailers and their customers, current studies show that the impact of CSR on consumers’ behavior may be overrated. This study presents an exploratory approach to examine the awareness and relevance of CSR in food retailing. Compared with prior studies, the results show that CSR is of minor importance for consumers. INTRODUCTION The precise nature of companies’ social orientation has been strenuously debated by scholars (Devinney 2009; Friedman 1970; Oosterhout and Heugens 2008). In recent decades, the discussion has focused on the concept of corporate social responsibility (CSR), and this paper builds on this concept. The motivation to engage in CSR differs from idealistic to strategic orientation (Bhattacharyya 2010; Hemingway and Maclagan 2004). When companies follow a strategic CSR approach, among others, they communicate their CSR activities to their stakeholders. Thus, it has to be kept in mind that CSR communication is delicate and could be seen as “green washing” (Dawkins 2004; Du, Bhattacharya and Sen 2010; Greer and Bruno 1996; Schmeltz 2012; Ziek 2009). Current studies show that the impact of CSR on consumers’ behavior may be overrated as consumers are either not aware of it or it does not influence their purchase decisions (Öberseder, Schlegelmilch, and Gruber 2011; Pomering and Dolnicar 2008). As retailers play an important role in the economy and society (Bauer and Hallier 1999; Deloitte 2011), this study presents an exploratory approach to investigate the awareness and importance…

    • 5268 Words
    • 22 Pages
    Best Essays
  • Best Essays

    Urip, S. (2010) CSR Strategies : Corporate Social Responsibility for a Competitive Edge in Emerging Markets. Hoboken: John Wiley & Sons.…

    • 3376 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Environment, Report Summary of the Administrator of the EPA to the Congress of the United…

    • 8957 Words
    • 36 Pages
    Good Essays
  • Powerful Essays

    The impact of CSR

    • 6403 Words
    • 26 Pages

    findings of this study suggest that the higher the practice of CSR the stronger is…

    • 6403 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Csr in Small Business

    • 1377 Words
    • 6 Pages

    Lorrained Sweeney. (2009). A study of current practice of Corporate Social Responsibility (CSR) and an examination of the relationship between CSR and Financial Performance using Structural Equation Modelling (SEM) [Online]. December 2009. Available at: arrow.dit.ie/appadoc/19/ [Accessed 2012-10-31].…

    • 1377 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Celebrity Endorsement

    • 2551 Words
    • 11 Pages

    [4] Helle C. A. Andersen (2008), “What effect does CSR have, and how can organizations become attractive to Norwegian Business students?”, The Norwegian School of Economics and Business Administration…

    • 2551 Words
    • 11 Pages
    Powerful Essays
  • Best Essays

    Yoon, Y; Gürhan-Canli, Z; Schwarz, N, (2006) ‘The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations '. Journal of Consumer Psychology, Vol. 16 Issue 4, p377-390…

    • 4469 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Four hypotheses is formulated and tested with simple percentage, table and regression to find out some of the empirical bearings on the way CSR impacts financial returns of an organisation. The survey result shows that CSR has impact on…

    • 11976 Words
    • 64 Pages
    Good Essays
  • Powerful Essays

    Wal-mart

    • 1659 Words
    • 6 Pages

    Du, S., Bhattacharya, C. and Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management reviews, 12(1), pp.8--19.…

    • 1659 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Mackey A, Mackey TB, Barney JB. 2007. Corporate social responsibility and firm performance: Investor preferences and corporate strategies.…

    • 5842 Words
    • 20 Pages
    Better Essays
  • Best Essays

    Nowadays, the importance of social responsibility activities is growing awareness for companies.It is directly related to your business and if you want to have long term business success, you have to create value for the society.People are aware of the social and environmental problems of society.In this technology time, it is so easy to reach the information whatever they want They always follow the daily news from the world and care about them.Due to the fact that paying for the strategies of CSR increases attention to the corporation.Companies’ understanding of social responsibility should always be the part of their investment strategy.They should regard the “Corporate Social Responsibility” as a business management philosophy not as a social activity.It definitely provides sustainability to the business.The purpose of this essay is to explain why “Corporate Social Responsibility” strategies are so important for enterprises.Firstly I will explain the theoretical information about criterias and framework of CSR and then I will support the facts by giving examples from the international companies to clarify the reasons of importance well.…

    • 3409 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    In recent decades the notion of Corporate Social Responsibility (CSR) has evolved to be a strong strategy for businesses to survive in a brutal market environment. In a world where market’s shift and consumers’ preferences become more erratic and complex, adopting CSR strategy is a powerful tool for survival. CSR is a concept whereby firms integrate social and environmental concerns in their business operations and in their communication with stakeholders on a voluntary basis. The value of CSR is being recognized globally by organizations both big and small to leverage competitive advantage through efficient business practices, transparency in business processes, improved corporate image, satisfied customers, employee loyalty and hence improving their bottom lines. Recent researches by JWT Intelligence in the UK, US and Canada show that majority of consumers seek brands with socially responsible values and most consumers are skeptical about companies’ efforts in this area. Therefore it is easy to infer that many businesses could harm their profitability by failing to display that they are genuinely committed to CSR. ( Saul, David. Business Environment. N.p.. Web. 19 Nov 2012. )The requirement for CSR to take root in our corporate culture is all the more acute given the prevailing economic and social conditions of Pakistan. Therefore by choosing this topic for our case we hope to study how a large corporation like Engro adopts CSR and its impact on the organisation’s overall performance.…

    • 521 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    In order to really grasp this concept of corporate social responsibility and ascertain its effectiveness it is imperative to understand the pressure from stakeholders (For the business to practice effective corporate governance and maintain corporate success) that make up a business. The idea of CSR has been prominent among many research agendas (Greenfield 2004; Maignan and Ralston 2002; McWilliams et al. 2006; Pearce and Doh 2005) and became very popular because it is argued that “it is not only the right thing to do, but also leads to doing better (management reviews 2010) and because of this the ideology has shifted from an “ideology” to a reality; this is because research has shown that there is a direct correlation between CSR and financial…

    • 2205 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    literature review CSR

    • 3008 Words
    • 8 Pages

    Jarzabkowski (2005) in his study introduced a strategic model of CSR that advocates that CSR is goal orientated, and it should be adopted throughout the organization community because of the value creation feature it has. The central thesis of CSR is geared towards contributing towards economic performance and normative basis that incorporates human value. A greater percentage of the researches carried out on corporate social responsibility focuses on the affiliation between CSR and economic performance.…

    • 3008 Words
    • 8 Pages
    Powerful Essays

Related Topics