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Economic Analysis of Timberland

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Economic Analysis of Timberland
Economic Analysis

History of Timberland

The birth of "Timberland" begins with Nathan Swartz, a young boot making apprentice ‘stitcher ' in 1918. At ten years of age the owner of the Abington Shoe Company took a chance and hired a much-needed young helper to learn the craft of boot making. Nathan 's job responsibilities included stitching seams, cutting leather, attaching soles and perfecting the art of boot making. Thrity-four years later, Nathan furthered his interest in boot making by purchasing half of the Abington Shoe Company. In 1955 he purchased the remaining 50% of the company and made it a family owned business.

From 1918 to the late 1950 's waterproof boots were not quite waterproof. Think about it, can a boot really be waterproof if someone had to stitch the soles by hand? The Swartz family patent and introduced a new injection-molding technology that revolutionize the shoe industry. This new technology all but eliminated the stitching process. This technology fused the soles of the shoe with the upper leather of the shoe thus producing our first real waterproof shoe.
In 1973 the name ‘Timberland ' was born. Originally ‘Timberland ' was the brand name for the waterproof boots, but because of the boots popularity the company changed its name to The Timberland Company. Throughout the next couple of decades the range of products produced by Timberland grew to include casual and boat shoes and then clothing; all meant to reflect a rugged outdoor style.
The popularity of Timberland boots have risen and take a on an urban image since the 1990 's. This image has been created and helped by various hip hop and rap celebrities such as Busta Rhymes, 50 Cent, and Missy Elliot. Still, Timberlands will always be functional and useful as trail and hiking wear and the urban jungle is not the first wilderness that comes to mind when we see a pair of Timberlands.
Price, Equilibrium, Supply and Demand
Prices play an important role in the determining

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