Goldman believes that advertising serves the goal of prosperity and freedom because; it informs the consumer of the transaction and the details about the product. Although advertising has its positive attributes, it can also work against prosperity and freedom in three different ways, and possibly more. One way advertising can go wrong, is when an ad misinforms the audience about the product. Some ads are just blatant lies to get money, and provide none of the correct services to the consumer. This is probably the biggest issue because, it diminishes the freedom, possibly prosperity and trust of the people buying this companies product. Another way advertising can become manipulating is when an ad begins to stimulate unconscious desires. One example of this is done with subliminal advertising, which is when there is a message hidden behind the focal point within the picture to bring out urges in the viewer to go buy something by unconsciously grabbing their minds attention. Thirdly, ads can create new desires that can lead to unconsciously locking their brand into your desires so you will only buy whatever product you are buying from that specific company, rather than trying out a different
Goldman believes that advertising serves the goal of prosperity and freedom because; it informs the consumer of the transaction and the details about the product. Although advertising has its positive attributes, it can also work against prosperity and freedom in three different ways, and possibly more. One way advertising can go wrong, is when an ad misinforms the audience about the product. Some ads are just blatant lies to get money, and provide none of the correct services to the consumer. This is probably the biggest issue because, it diminishes the freedom, possibly prosperity and trust of the people buying this companies product. Another way advertising can become manipulating is when an ad begins to stimulate unconscious desires. One example of this is done with subliminal advertising, which is when there is a message hidden behind the focal point within the picture to bring out urges in the viewer to go buy something by unconsciously grabbing their minds attention. Thirdly, ads can create new desires that can lead to unconsciously locking their brand into your desires so you will only buy whatever product you are buying from that specific company, rather than trying out a different