Earth And Castle: An Analysis Of Earth And Castle

INTRODUCTION
Every once in a while there comes a company that offer a service beyond customer expectations that really leaves the consumer with a sensation that they could not have done a better choice. ‘Earth and Castle’ is the perfect example of this. It is a start-up company based in Gozo that is gaining reputation fast for producing unique and professional wedding videos that are far beyond the traditional style that we are normally used to. Marlon, the founder of the company started initially with film scoring, taking care of audio and music and incorporate these elements into movie scenes, sometimes for blockbusters and other times for indie movies. While doing this job, and because he always had a passion for video, he started to realise that several shoots that he was given to work with, could have been shoot
A segment that relies heavily, almost addicted, to social media. He decided to use Facebook as his primary means of promotion and feels that he was a bit lucky with the timing of everything because when he launched the page of ‘Earth and Castle’, which is about a year and a half ago, pages on Facebook weren’t abused as they are today. When the first promo was uploaded it went viral and was receiving acclaim for its unique style and professional look (fig.1). The promo was designed to gain the attention of the viewer, be appealing and to give couples a reason to choose his company to shoot their wedding rather than someone else. It spread like wild fire and Marlon was soon being stopped by people to congratulate him on his astonishing job. The page was liked and shared so many times that now ‘Earth and Castle’ is on the mouth of almost every soon-to-be married couple, some wishing they could have heard of it before and other really excited because they have their mind at rest that their wedding video is not going to be like any