Dynamics of Strategy
Contents
1. Key Information 1
2. Introduction to the Module 1
3. Intended Learning Outcomes 1
4. Outline Delivery 1 4.1 Attendance Requirements 1
5. Assessment 1
6. Assessment Criteria and Marking Standards 1
7. Assessment Offences 1
8. Learning Resources 1 8.1. Library 1 8.2. Other Resources 1
9. Module Evaluation 1
10. Module Definition Form 1
11. Report on Last Delivery of Module 1
Executive Summary
This paper will critically analyse the current strategic position of Unilever Caribbean Ltd. It will evaluate the external business environment, critically assess its strategic resource capability and examine the extent to which these are a strategic fit within its environment.
It will also set out detailed recommendations on the future strategic direction for Unilever Caribbean Ltd. This will be done by showing its feasibility, acceptability and suitability complete with a detailed implementation plan.
Throughout the analysis relevant theories/paradigms will be used to ground opinions and views of the author.
Methodology
In conducting the critical analysis of Unilever Caribbean Limited the following will be carried out:
1. Interviews with UCL’s managers 2. Internet (e.g. Latin America Monitor & UCL global site) research. 3. A review of the UCL Annual Reports 4. Journals/Books will be reviewed. 5. Newspaper articles will be scanned. 6. Observations will be carried out at point of sale (groceries, mom and pop shops etc.).
Introduction
This paper will give an overview of the strategic history of Unilever Caribbean Limited (UCL) to this point. It will critically analyse the current strategic position of UCL through a strategic analysis of the internal and external business environment including its strategic resource capabilities using grounded theory, interviews, the internet, UCL’s annual reports, journals, books and observations. It will also look closely at its current
1. Key Information 1
2. Introduction to the Module 1
3. Intended Learning Outcomes 1
4. Outline Delivery 1 4.1 Attendance Requirements 1
5. Assessment 1
6. Assessment Criteria and Marking Standards 1
7. Assessment Offences 1
8. Learning Resources 1 8.1. Library 1 8.2. Other Resources 1
9. Module Evaluation 1
10. Module Definition Form 1
11. Report on Last Delivery of Module 1
Executive Summary
This paper will critically analyse the current strategic position of Unilever Caribbean Ltd. It will evaluate the external business environment, critically assess its strategic resource capability and examine the extent to which these are a strategic fit within its environment.
It will also set out detailed recommendations on the future strategic direction for Unilever Caribbean Ltd. This will be done by showing its feasibility, acceptability and suitability complete with a detailed implementation plan.
Throughout the analysis relevant theories/paradigms will be used to ground opinions and views of the author.
Methodology
In conducting the critical analysis of Unilever Caribbean Limited the following will be carried out:
1. Interviews with UCL’s managers 2. Internet (e.g. Latin America Monitor & UCL global site) research. 3. A review of the UCL Annual Reports 4. Journals/Books will be reviewed. 5. Newspaper articles will be scanned. 6. Observations will be carried out at point of sale (groceries, mom and pop shops etc.).
Introduction
This paper will give an overview of the strategic history of Unilever Caribbean Limited (UCL) to this point. It will critically analyse the current strategic position of UCL through a strategic analysis of the internal and external business environment including its strategic resource capabilities using grounded theory, interviews, the internet, UCL’s annual reports, journals, books and observations. It will also look closely at its current