Dubai: a Case Study in Strategic Destination Branding

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Balakrishnan, M.S. (2008). Dubai – a star in the east: A case study in strategic destination branding. Journal of Place Management and Development. 1(1). 62-91. Retrieved from Emerald. DOI: 10.1108/17538330810865345 (Lee & Jain, 2009)

Lee, H. & Jain, D. (2009). Dubai’s brand assessment: Success and failure in brand management – Part 1. Place Branding and Public Diplomacy. 5(3). 234-246. Retrieved from ABI/Inform ProQuest. DOI: 10.1057/pb.2009.14 (Lee & Jain, 2009)

Lee, H. & Jain, D. (2009). Dubai’s brand assessment: Success and failure in brand management – Part 2: Negative factors reduce Dubai’s competitiveness. Place Branding and Public Diplomacy. 5(4), 312-324. Retrieved from ABI/Inform Proquest. DOI: 10.1057/pb.2009.23 (Stephenson, Russell & Edgar, 2010)

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