This report is a business concept proposal that will help us develop a business plan for our organization which is NBK and that eventually will benefit them. The CSR project that we have chosen is a "Drug Prevention Program" that will benefit both NBK and society. In this proposal we first gave a small introduction about the company and what other CSRs the company is doing and then we included our aim and purpose of this project which is to increase the awareness level about this problem and provide some possible solutions and also to break all the cultural and society barriers about this specific issue. Then we went on our 4 SMART objectives which are what exactly we are aiming to achieve by the end of the project. In order for us to analysis the market for our proposal we did a Macro and Micro analysis that will help us determine what is our strength and weakness points and what could be the opportunities and threats that we are facing. Another important part of this proposal is the financial projections. We did an estimated budget including profit and loss account and cash flow. After that we mentioned the requirements considered to ensure our project can be implemented like the logistical and operational requirements and how this may impact on the success of our project. In the viability part we showed our costs and benefit to the organization and its return on investment. Last but not least we talked about the competitive and economic viability on how the different activities that we do will mark us as a strong competitor in the business and on an economic perspective this project is going to benefit the economy as it will provide new jobs for Kuwaiti people and even give them the opportunity to work at NBK.
National Bank of Kuwait is holding an event called “Drugs Prevention program”. This program is nonprofit event. This event is setup to spread awareness and take an actual action to people on drugs; or people that doesn’t know about drugs. Many people don’t release how it’s dangerous, serious issue and can cause death. Drug prevention program is will be arrange to give advices and nonprofit rehabs that can be beneficial for drug addicts. Those rehabs will be very helpful to the addicts we as the drug prevention program organizers will provides brochures with full details and contact information. Why we chose NBK? NBK is the oldest bank in Kuwait and it has a very good reputation. Also it has been through a lot of CSR events in various sectors. The campaigns NBK did are Support of National Labor is our first priority, environmental initiative, health care initiative, sport initiative and contributions, education initiative, social care and philanthropic initiative, and conferences and seminars.
The activities lies under the support of National Labor are NBK Academy, which intensive training for fresh graduate that joined the bank and High flier’s leadership program; this program is to develop future leaders. As for environmental initiatives activities are hand-in-hand to preserve our beaches, this campaign launch to clean the beaches of Kuwait and Put your energy into saving energy NBK commenced its energy saving awareness campaign: ‘Put your energy into saving energy’, with staff and summer interns from NBK giving away more than 10,000 long life energy-saving light bulbs at the Avenues Mall. Health care initiative campaigns are breast cancer awareness give discounts for female employees to have a checkups and lectures and seminars for awareness and blood donation; many NBK employees donated blood for the blood hospital in Kuwait. Sport initiative and contribution NBK organized walkathon to encourage people to have a better health and lifestyle. Whereas for education initiative; NBK has hosted high schools and universities to learn day to day operations. Social and philanthropic initiative events...