Drug Prevention Program
Business Concept Proposal | Drug Prevention Program For |
Executive summary
This report is a business concept proposal that will help us develop a business plan for our organization which is NBK and that eventually will benefit them. The CSR project that we have chosen is a "Drug Prevention Program" that will benefit both NBK and society.
In this proposal we first gave a small introduction about the company and what other CSRs the company is doing and then we included our aim and purpose of this project which is to increase the awareness level about this problem and provide some possible solutions and also to break all the cultural and society barriers about this specific issue. Then we went on our 4 SMART objectives which are what exactly we are aiming to achieve by the end of the project. In order for us to analysis the market for our proposal we did a Macro and Micro analysis that will help us determine what is our strength and weakness points and what could be the opportunities and threats that we are facing.
Another important part of this proposal is the financial projections. We did an estimated budget including profit and loss account and cash flow. After that we mentioned the requirements considered to ensure our project can be implemented like the logistical and operational requirements and how this may impact on the success of our project. In the viability part we showed our costs and benefit to the organization and its return on investment. Last but not least we talked about the competitive and economic viability on how the different activities that we do will mark us as a strong competitor in the business and on an economic perspective this project is going to benefit the economy as it will provide new jobs for Kuwaiti people and even give them the opportunity to work at NBK.
Introduction
National Bank of Kuwait is holding an event called “Drugs Prevention program”. This program is nonprofit event. This event is setup to
Executive summary
This report is a business concept proposal that will help us develop a business plan for our organization which is NBK and that eventually will benefit them. The CSR project that we have chosen is a "Drug Prevention Program" that will benefit both NBK and society.
In this proposal we first gave a small introduction about the company and what other CSRs the company is doing and then we included our aim and purpose of this project which is to increase the awareness level about this problem and provide some possible solutions and also to break all the cultural and society barriers about this specific issue. Then we went on our 4 SMART objectives which are what exactly we are aiming to achieve by the end of the project. In order for us to analysis the market for our proposal we did a Macro and Micro analysis that will help us determine what is our strength and weakness points and what could be the opportunities and threats that we are facing.
Another important part of this proposal is the financial projections. We did an estimated budget including profit and loss account and cash flow. After that we mentioned the requirements considered to ensure our project can be implemented like the logistical and operational requirements and how this may impact on the success of our project. In the viability part we showed our costs and benefit to the organization and its return on investment. Last but not least we talked about the competitive and economic viability on how the different activities that we do will mark us as a strong competitor in the business and on an economic perspective this project is going to benefit the economy as it will provide new jobs for Kuwaiti people and even give them the opportunity to work at NBK.
Introduction
National Bank of Kuwait is holding an event called “Drugs Prevention program”. This program is nonprofit event. This event is setup to
References: * Fattahova, N. (2012). Awareness campaign to prevent drug abuse . http://news.kuwaittimes.net/2012/08/22/awareness-campaign-to-prevent-drug-abuse/. Last accessed 11th Nov 2012. * Kuwait.nbk.(2012).About NBK. http://www.kuwait.nbk.com/about/disclosures/default_en_gb.aspx. Last accessed 10th Nov 2012. * Murray, J. (2012). Viability (of a business). http://biztaxlaw.about.com/od/glossaryv/g/viability.htm. Last accessed 9th Nov 2012.