Don Draper's Corporate Executives: Sterling Cooper Advertising

Corporate executives were not usually referred to as Mad Men, yet Don Draper and the other executives at Sterling Cooper coined this term for themselves. Don Draper was the creative director for Sterling Cooper Advertising, he was crucial in creating the enticing ads that are all over New York City. One of Don’s clients was a Jewish department store, and a woman manages the store. Don was fascinated that a woman is leading this company. After pitching his coupon idea to Rachel, she rejected the idea by saying people “don’t care about coupons whether they like it or not”(Mad Men). Women never spoke that way towards men; insulted by Rachel’s remark Don left the room. The New York was a hostile and aggressive environment that was built