Disney Case Study

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Running head: DISNEY CASE ANALYSIS

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Strategic Plan for Disney Name Institution

DISNEY CASE ANALYSIS

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Table of Contents Introduction................................................................................................................................3 Disney’s Current Published Mission Statement ........................................................................3 Proposed Mission & Vision .......................................................................................................4 Disney’s External Threats and Opportunities ............................................................................5 Competitive Profile Matrix ........................................................................................................5 External Factor Evaluation ........................................................................................................6 Disney’s Internal Strengths and Weaknesses ............................................................................8 Internal Factor Evaluation..........................................................................................................9 SWOT Analysis .........................................................................................................................9 Strengths:................................................................................................................................9 Weaknesses: .........................................................................................................................10 Opportunities:.......................................................................................................................10 Threats:.................................................................................................................................10 Recommended Strategies and Objectives ................................................................................10 Strategy Implementation..........................................................................................................11 Annual Objectives and Policies ...............................................................................................14 Timeline for Integration of Project Coordination Office .........................................................14 Strategy Review and Evaluation..............................................................................................15

DISNEY CASE ANALYSIS Strategic Plan for Disney Introduction The Walt Disney Company represents a truly immense organization composed of four strategic business units (SBUs) which, with the consideration of the consolidated revenue, represented roughly a whopping 35.5 billion dollars in 2007. The four SBUs are Disney Consumer Products, Studio Entertainment, Parks and Resorts, and Media Networks Broadcasting , and these can be further subdivided into 28 categories and are composed of a plethora of brands. The only two fundamental commonalities that can be deduced upon inspection of the entirety of the Walt Disney Company’s holdings are entertainment and information. Every business activity the organization is engaged in is related in some manner to providing its consumer base entertainment and/or information. Despite the two commonalities of the Walt Disney Company’s activities, there exists a tremendous spectrum of variety in its operations. One of the growth strategies that have helped the conglomeration reach its current level of success is the fact that the organization has expanded, both vertically and horizontally, into new markets by targeted segmentation. In most cases, it reaches these market segments with an acquired brand, such as ESPN, ABC, and Miramax Films. Furthermore, it is only through the diversification in branding that Disney has grown simply because the children’s brand is comparatively limited in terms of the target demographic. It is also the same diversity that...
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