Preview

Dirt Bike Usa

Powerful Essays
Open Document
Open Document
4974 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dirt Bike Usa
Dirt Bikes USA

Background: Dirt Bikes USA was founded in 1991 by Carl Schmidt and Steven McFadden. These two entrepreneurs saw the increasing demand for Dirt bikes, and took the initiative to capitalize on their idea. These two former bikers took their knowledge of dirt bikes and their love of the sport and developed on that foundation. Their idea was to give the customer a product that was aptly suited for the specific needs of the customer. Also the duo wanted to give something more than just a bike, they wanted to provide the highest possible satisfaction at a reduced cost than their competitors. To reach this goal they developed frames for dirt bikes that were more suited to off-road handling and started using these frames to build their own dirt bike models using motorcycle engines manufactured by other companies, such as Honda and Rotax Motors of Austria. One of their main selling points was to provide the customer with low priced yet quality product that is situated for the specific use the customer demands. Dirt Bikes USA manufactures bikes that surpass the competition by using using the best custom parts available. The shape their own frame for a unique look they are noted for. With so much demand and interest in Carl and Steve’s bikes they decided to open a production facility that could manufacture large numbers of their dirt bikes for the retail market. The products that Dirt Bikes started off with in when they opened included The Enduro 250 which retails for $3250, the Enduro 550 which retails for $7600, the Moto 300 which retails for $4295 and

the Moto 450 which retails for $8995. Some services included providing customer service to repair everything that they made making it very convenient for the customer. They also sell their products at certified Dirt Bikes stores only, although if a customer lives more than 50 miles from the store, they can purchase the product from a certified affiliate bike store. With so much interest in the company,

You May Also Find These Documents Helpful

  • Good Essays

    Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles, the company, also have licensing programs; sell T-shirts, shoes, toys for the motorcycle. The company offer services in dealer training, dealer software packages, motorcycle rental, and rider training (University of Phoenix, 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200 in 1901. Today, a heavyweight powerful cruisers cost $25,000 (University of Phoenix, 2013). The company must develop a marketing strategy to improve sales for Thorr Motorcycles.…

    • 1010 Words
    • 5 Pages
    Good Essays
  • Better Essays

    The results revealed that a different segment, the younger individual, influenced more by price more than the aging demographic that has maintained Thorr Motorcycles success during the past years, is fueling the now growing motorcycle market. The younger generation seems to care less for brand and image of the Cruiser Thorr, due in part to the price being outside their preferred price range. It is for these reasons that the Cruiser Thorr is in stage four of its product life cycle, which is declining sales. The marketing plan should consider launching a new product. One that represents the corporate core value of commitment to quality, excellence, and offers a new market niche of affordability, finance option, and enhanced services. This will require a differentiation in the marketing mix. Shifting the market plan with changing differentiation attributes mix now focused on affordability, attractive financing option, and expanding services including social fraternities, it seems the new customer base will be more inclined to view the innovatively designed motorcycle as a commodity that offers superior value and quality. Realigning internal corporate processes and unifying the change in focus on a new product goal will cause other processes in the marketing mix to function toward the goal of promoting and placing the new product in a positive light. Attracting this new demographic is creating the…

    • 1368 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Dirt Bikes Case Study

    • 1055 Words
    • 5 Pages

    This idea could also give the company the opportunity to make sales to customers that are not located near a branch and would be willing to pay shipping costs to have the motorcycle shipped to their location. This may be expensive for customers and the vast majority of customers would not consider this option, though making the option available costs the company nothing and on the rare occasion a customer wants to go through with the shipping over a long distance, the product can be shipped via a third party shipping company on a case-by-case…

    • 1055 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Dirt Bike

    • 1064 Words
    • 5 Pages

    I would recommend the company start with an information system. This will help track all the important information for the company. It will also be a faster way for the employees to communicate with each other and the customers. It will increase profits and keep track of them at the same time. The company will be able to track everything from where the money is going and what needs to be cut down. It will help with un nessacary expenses.…

    • 1064 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Dirt Bike

    • 312 Words
    • 2 Pages

    Dirt Bikes’ management wants to make sure it has policies and procedures in place to…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Space Agedmx Case Study

    • 871 Words
    • 4 Pages

    With so much popularity and known for its ridiculous power it was labeled as the most extreme dirt bike ever. An enthusiast company emerged to continue production of the CR500 after Honda stopped manufacturing it in 2001. Not directly affiliated with Honda but called “Service Honda” redesigns an aluminum frame found only in brand new Honda four stroke dirt bikes and crams a brand new CR500 motor in it. They also use the latest and greatest technology to give racers a comparable advantage seen in big production dirt bikes companies. Of course all that customization comes with a price tag nearing $10,000 depending on the equipment…

    • 871 Words
    • 4 Pages
    Good Essays
  • Good Essays

    New generation riders that exists in Asian markets is more attracted to sleeker, less costly and a more swift motorcycles. Although there is a high potential for Harley Davidson to be profitable in Asian markets they are faced with barriers to trade. Such barriers includes government regulations and trade guidelines which limits foreign manufacturer’s ability to penetrate the market. Additionally one of Harley Davidson’s biggest competitors in the Asian market is Yamaha which is a Japanese motorcycle manufacturer. Due to this Harley Davison is confronted with arduous rivalry. Yamaha targets customers that are at the lower end market and focuses their manufacturing on affordable motorcycles with smaller engines, electronic capabilities and lighter reinforcement in contrast to Harley Davidson’s heavy steel frames.…

    • 866 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Perceptual Map Analysis

    • 1328 Words
    • 6 Pages

    Lifestyle image; 34% said it was expensive, 44% said it signifies power, and 57% said it was a stable motorcycle, and they enjoyed riding it (General Marketing, 2012). Reason for purchase; 44% said they loved the cruiser, 53% said it fit their lifestyle and 65% strongly agreed it was a status symbol. Product characteristics; 35% said it had massive capacity, 36% said most powerful in its market, and 54% said it was the best in its market segment (General Marketing, 2012). Perception about price; the consumer did not have a large amount of cash on hand just to buy a motorcycle, he or she would need some type of financing (General Marketing, 2012) . The consumers that took the survey had cash on hand of 9,000 to 23,000 (General Marketing, 2012). Thirty three percent of the consumers surveyed said they would buy if they would have financing options available to them. Perception about service; 41% of the surveyed men thought that the services provided from cruiser thorr were not sufficient or satisfactory (General Marketing,…

    • 1328 Words
    • 6 Pages
    Good Essays
  • Better Essays

    I chose product design and styling because often what the customer sees influences what they buy. Customers want products that are appealing to the eye and what better way to do so than by making sure that the product is new, cool looking, and gives off the impression that the product is amazing. Service offerings are an essential element of any motor vehicle operation because they will need to be serviced every few months. Whether it be tune-ups, oil changes, or tire changes it is important to offer those services to customers. So naturally it makes sense to offer services such as maintenance, customizations, training courses, or financial services to customers. This helps to build loyalty and a customer fan base. “Price is the most important attribute of a product, because it drives purchase decisions in most cases (University of Phoenix, n.d.).” I suggested that the market team should decrease the price while increasing the style of the motorcycle to appeal to the target population. While price is important if the price is too high sales will be low, but if the price is too low the revenue the company will bring in will not be enough to support the product. I…

    • 1166 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Dirt Bikes

    • 2101 Words
    • 9 Pages

    References: Kent. "Dirt Bikes USA - Questions." Dirt Bikes USA Project - ADSI 6601. 5 May 2007. Web. 21 Mar. 2010. http://adsi6601project.blogspot.com/2007/05/dirt-bikes-usa-questions.html.…

    • 2101 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Harley-Davidson, Inc.

    • 32373 Words
    • 130 Pages

    Motorcycles Industry Profile: United States. (2008). Retrieved February 20, 2009, from Datamonitor Industry Profiles Authority database.…

    • 32373 Words
    • 130 Pages
    Powerful Essays
  • Satisfactory Essays

    1st Dirtbike

    • 385 Words
    • 2 Pages

    As we grow older we tend to forget the memories that brought us the most happiness; looking back I would have never thought one of these memories would be the start of a new passion. It all started on my sixth birthday, my parents had brought me to the local motocross track, and this probably was a big mistake on their part. After seeing the dirt bikes flying through the air and the smell of the bikes as they had just been started, I knew this was my passion and desire to become the best motocross racer I could be. Begging for that first motorcycle everyday before my birthday. Finally the big day came, my sixth birthday, most kids would ask for a toy gun or something to play in a sand box. I decided a dirt bike was on my wishful list to mom and dad. I can remember opening up gifts inside, clothes from gram and papa, toys from family friends, and everything but that dirt bike I wanted oh so badly. Finally mom and dads gifts came, I opened them all up but wasn’t getting any hints that I had a marvelous masterpiece of machinery waiting for me somewhere, just somewhere I hoped. My parents tricked me thinking I hadn’t gotten a moms worst nightmare of a gift. But, I can tell you, It didn’t go unnoticed. After I realized opening the wrapping paper was the best thing I got to experience I made my way outside. I stepped off the deck not expecting what I was about to see; there it was, a brand new Yamaha PW 50 with all the amenities a six year old could possibly want. The bike was a pearl white that shined in the sunlight, I can remember looking at the black wheels like they were made of pure gold. The bike was just what I had been dreaming about for many, many nights. Who knew that still today, I would feel the same way receiving a new bike year after year, the experience hasn’t changed I have just learned to appreciate the endless amounts of time, and thousands of dollars my parents…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    One of the biggest opportunities in the motorcycle industry is the growth trend of 3.3% in unit sales over the past five years, mostly in the United States and Asia/Pacific markets. Also, the rapid growth of women ridership offers the potential of an even larger customer base in the future. In the sport segment in particular, growth in the next few years is expected between 2% and 3%. The history and brand recognition of Ducati will help them to attract some of these new customers related to industry growth.…

    • 1538 Words
    • 7 Pages
    Good Essays
  • Good Essays

    When I was four years old my parents bought me my first dirt bike. Riding dirt bikes has always been a part of my life. I started on a JR 50 and it’s a very small bike and after working my way up on bikes I'm now on a TTR 250. At first I was always scared to move on to a bigger bike, but I felt comfortable for the first time when I moved up to the TTR 250. Then a few years ago, I was outside riding my dirt bike and my family was watching me. I told them that I didn't need any gear on because I wasn't going to do anything dangerous and so I had no helmet on and no chest protector, I was only in a t-shirt and shorts. While I was on my bike I went to take off on a jump and when I did I hit my break right before I went off the jump because I had a moment of panic and hesitated. I was going too fast to stop right away, so I still went off the jump but landed sideways. Once I landed, the bike rolled three times and threw me off. I blacked out for a couple seconds and once I woke up, I was in so much pain and screaming for my…

    • 1213 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The case describes Honda’s move into the US motorcycle market in the 1960's. Honda's strategy was directed towards high volumes per model, providing high productivity, and low costs. Honda succeeded in the US by introducing a new product (small motorcycles, 50cc) that expanded the motorcycle market in the US through price generic competitive strategy. Honda was prepared with capacity, capital and technical capability to enter the US market.…

    • 609 Words
    • 3 Pages
    Good Essays