Organizational Effectiveness and Change
1.About the company2
2.Situations & Factors leading to Digital Six Sigma4
3.Situations faced by China leading to CAMP6
4.Steps taken for implementation of DSS7
5.From the desk of Thomas Goodwin (Motorola)9
6.Barriers and Resistance10
7.Effectiveness of Motorola’s CAMP13
9.Effective of Digital Six Sigma Initiative at Motorola
About the Company
Motorola is a global leader in wireless and broadband communications technologies and related electronic products. It has significant operations in the UK employing approximately 2,400 people. It covers a number of businesses. Started as The Galvin Manufacturing Corporation in Chicago in 1928. The firm’s first product was a battery eliminator, enabling radios to operate from mains electricity rather than expensive batteries. In the 1930s it produced car radios using the brand name 'Motorola'. The company later adopted Motorola as its name. The company is now known around the world for innovation and leadership in wireless and broadband communications. Motorola's vision is of Seamless Mobility, which the company defines as helping users get and stay connected easily to the people, information, and entertainment that they want and need. The company does this by designing and delivering 'must have' products, 'must do' experiences and powerful networks. Applying this vision to mobile phones, Motorola has gone beyond just enabling users to make voice calls or send text messages. Depending on the models chosen, users can: •share music files between the user's PC and their phone
•play that music easily on stereo BluetoothTM headphones
•in the car - as well as being able to use the phone with a hands-free car kit, play music through the car stereo •at home, play the music through your stereo system.
Motorola is a global leader in wireless and broadband communications technologies and related electronic products. It has significant operations in the UK employing approximately 2,400 people. It covers a number of businesses. Mobile phones are among the most familiar products to consumers and the mobile phone is seen by many as an essential item. It can perform a number of functions, including being: •an essential means of communication
•a fashion statement
•a source of entertainment such as music and video games
•a safety precaution (e.g. to tell people where you are). The market is a very competitive one with a range of companies competing to provide mobile phone services. With a 3G or WAP-enabled phone, customers can browse special Internet sites, which means they can look at football scores, search cinema movie times, or live-chat with friends. Motorola has partners such as MTV, with high quality sites providing diverse and entertaining content. 3G (third generation) phones offer much more effective access to music and video downloads, because the networks they work on provide faster connections for downloading content than previous generations of phones. Text, Picture and Video messaging is phenomenally popular and is likely to become more so. Motorola mobile phones are increasingly being used to capture and share experiences, in addition to making arrangements, tell jokes, and flirt without the personal nature of a face-to-face or voice-to-voice contact. In creating products, Motorola concentrates on:
•ease of use
•Value-added features including music player, games, camera, and video features •High quality, reliable products.
In order to remain competitive, the company continually seeks to innovate - for example by building phones that are slim and well designed. This is particularly important for one group or segment of the mobile market. An example of this is the Motorola RAZR phone.