Diesel Business Plan
[BUSINESS PLAN ASSIGNMENT] | |
Creating your own brand jeans
We are going to introduce a business where we with the help of recognized jeans brands all over the world will give ordinary people a chance of creating their own pair of jeans, but still maintaining the quality and the status that the specific brand maintain for their customers. We will basically be a jeans selling store but with a niche that we introduce our customers to “custom made” jeans instead of the regular ones.
We will use the existing bran with its cut, bootleg and design but we will give our customers the opportunity to choose some of the details themselves. For people who for example want to have a wear on jeans which don’t have any wear from the original reseller we offer the possibility that at an expert level giving a pair of jeans the wear that the customer wants. Also we will be able to give the jeans another wash if the customer is interested in a light tone of the fabric but there isn’t any available from the Label/Brand/maker. If someone wants to have any other color or size on the main buttons we are able to provide that, if one wants any other kind of back pockets we are also able to provide that. Someone might want some additional motives or fabrics on their jeans. We will always try to be as flexible as possible and serve our clients in any way that we best can.
Why work with Diesel
We have chosen to work with the brand Diesel, because of many factors. We will work with an established brand that has a solid customer base here in Sweden. Regarding to the survey done by ISI Wissing, Diesel is the number 3 popular jeans brand in Sweden, also it qualifies for the 3rd place when it comes to customer satisfaction. When it comes to using the brand, regarding this survey, it ends on 4th place. And that for us shows that there are opportunities to take this even further. Also there is a mentality among younger people that they are attractive to the Diesel brand. One of the
Creating your own brand jeans
We are going to introduce a business where we with the help of recognized jeans brands all over the world will give ordinary people a chance of creating their own pair of jeans, but still maintaining the quality and the status that the specific brand maintain for their customers. We will basically be a jeans selling store but with a niche that we introduce our customers to “custom made” jeans instead of the regular ones.
We will use the existing bran with its cut, bootleg and design but we will give our customers the opportunity to choose some of the details themselves. For people who for example want to have a wear on jeans which don’t have any wear from the original reseller we offer the possibility that at an expert level giving a pair of jeans the wear that the customer wants. Also we will be able to give the jeans another wash if the customer is interested in a light tone of the fabric but there isn’t any available from the Label/Brand/maker. If someone wants to have any other color or size on the main buttons we are able to provide that, if one wants any other kind of back pockets we are also able to provide that. Someone might want some additional motives or fabrics on their jeans. We will always try to be as flexible as possible and serve our clients in any way that we best can.
Why work with Diesel
We have chosen to work with the brand Diesel, because of many factors. We will work with an established brand that has a solid customer base here in Sweden. Regarding to the survey done by ISI Wissing, Diesel is the number 3 popular jeans brand in Sweden, also it qualifies for the 3rd place when it comes to customer satisfaction. When it comes to using the brand, regarding this survey, it ends on 4th place. And that for us shows that there are opportunities to take this even further. Also there is a mentality among younger people that they are attractive to the Diesel brand. One of the
Bibliography: Melkersson, Erik (01-04-2011). Skräddarsydd e-handel på frammarsch, www.hd.se. Avaible at: http://hd.se/ekonomi/2011/04/02/skraddarsydd-e-handel-pa/ [13-10-2011] Willebrand, Peter (16-08-2007). Jeansjättarna håller greppet om svenskarna, www.resume.se.Avaible at: http://www.resume.se/nyheter/2007/08/16/jeansjattarna-haller-grepp/index.xml [10-10-2011] Habit.se (17-12-2009). Jeansmarknaden tappar fart, Habit.se. Avaible at: http://www.habit.se/iuware.aspx?pageid=1780&ssoid=112504[12-10-2011] Pavarini, Maria (07-05-2010). DIESEL NAMES NEW CEO, RESTRUCTURES ONLY THE BRAVE, www.sportswearnet.com. Avaible at: http://www.sportswearnet.com/businessnews/pages/protected/DIESEL-‐NAMES-‐NEW-‐CEO-‐RESTRUCTURES-‐ONLY-‐THE-‐BRAVE_2503.html [12-10-2011] Essays.cc (u.d). External Factors Affecting A Business, www.essays.cc. Avaible at: http://www.essays.cc/free_essays/b2/utv218.shtml [09-10-2011] Traveldocs.com (u.d). The Swedish economy, www.traveldocs.com. Avaible at: http://www.essays.cc/free_essays/b2/utv218.shtm [07-10-2011]