Dido Design Company

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MIDTERM EXAMINATION

Course : C O N S U M E R B E H A V I O R Duration of test : 180 minutes
Date / type of test : Friday, 19 October 2012 at 02.00 – 05.00pm Lecture: Niladyo Utaman Ir. MBA.
Room: USA
========================================================================== Presentation. Notes :

1. Attention – this is a part of individual task, and it isn’t group discussion, focus on your own material and do some research to present it.
2. Be confidence with your own project exam, and wish you the great result. The presentation objectives :
The students are encouraged to find and present any interesting, eye catching, fun, informative, imaginative, even weird Advertisement that could effectively be close to the guidance of Consumer Behavior and therefore, the classmates will share exploration each other.

They will present the nature of consumer behavior from seller perspective, the strategy effect being advertised as such, the purpose, study information processing, consumer involvement that describes on the list at Mandatory...
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