1. Initial Mission and Objectives
a. Mission (It focuses Objectives)
i. What is the mission of the Organisation?
ii. What markets or customers is the organisation serving? iii. What is the motivating need that the organisation are addressing? b. Objectives (It focuses Resources & Time)
iv. Does the organisation have specific objectives today? v. What are the Short Term Objectives?
vi. What are the Long Term Objectives?
vii. Summarize the most strategic objectives that generate the greatest leverage for the organisation? viii. What are the best metrics for measuring the Objectives
2. The Internal Review
ix. Strength Weaknesses Opportunities Threats (SWOT) the business; x. Management
xii. Markets / Customers
xv. Product and Intellectual Property
c. Business Strengths (Only)
xvi. Revenue and Cashflow
xvii. Key Customers, Markets and Channels
xviii. Management Domain Expertise
xix. Operations and key processes
3. The External Review
d. The Business Environment
xx. What about the business environment says the organisation will be a success? xxi. What are the specific trends and indicators the organisation must watch? e. The Market Trends
xxii. How is the operating market defined by analysts today xxiii. Who are the Competitors (You may wish to use a Porter Model for this) xxiv. What are the verifiable and specific market gaps and opportunities? 1. What are the Geographic and Demographic opportunities (This usually lends itself to a weighted matrix) f. The Targeted Market Segment, or Niche Identified
xxv. How has the organisation identified the market so that it has a...