Determinants of Satisfaction on Smartphones Among Students (Malaysia)

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A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

BY EMMANUEL PANPALAN

RESEARCH PROJECT SUBMITTED IN FULFILMENT OF THE

REQUIREMENT FOR THE DEGREE OF

DEGREE OF BA (HONS) ACCOUNTING AND FINANCE LEVEL 6/ YEAR 3 IN

TEESSIDE UNIVERSITY & SEGI UNIVERSITY MALAYSIA

14 DECEMBER 2012

TEESSIDE UNIVERSITY BUSINESS SCHOOL

A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

UNDERGRADUATE STUDIES

PROJECT REPORT CERTIFICATION

1. I confirm that the work in this Project Report is original and has been carried out by me as part of my programme of study. 2. I confirm that all secondary material has been properly acknowledged by me and referenced in this work.

Signed:……………………………………….

Name: EMMANUEL A/L PANPALAN Date: 14th December 2012 Course: B.A. (HONS) IN ACCOUNTING AND FINANCE

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A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

ACKNOWLEGDEMENT Thank you is a very small word compare to the support that I get for completing this research paper. Firstly, I would like to thank Ms. Hung Mun Siew for un-dividing time, advices, comments and encouragements which really a booster to perform well. God bless her works. Secondly, I would like to convey my gratitude to my parents for being there and providing Love, resource, space, necessity and moral support at needed times. Thirdly, I would like to convey my gratitude to my friends who are there for me, who I can call at any time for their advice for fulfilling this paper. Fourthly, to all respondents for my survey, thank you for helping me through responding to the survey that been distributed. Lastly, to the Almighty God who had given me this opportunity to fulfill this task.

-Merci Beacoup-

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A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

ABSTRACT Smart phones usage and sales have bomb overnight. Smart phones are expected to be as influential as it will be seen as necessity rather than luxury. There are few advantages of smart phones one of it is wireless internet, interactivity, mobility and flexibility, furthermore, facilitates the potential adoption of new mobile applications. Therefore, it is necessary to know the behavior of users and the possibility of user to satisfy with their smart phones. The purpose of this study is to find out what really drives satisfaction which is usefulness, understandability, ease of use and enjoyment of smart phones. This research has to be done to maintain and to hike up the usage and sales. This research could be helpful to industry and users of all smart phones technology based industries. In this research, 250 questionnaires will be passed to SEGI college student to answer and the result will be analyzed using SPSS software.

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A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

TABLE OF CONTENTS CONTENTS TITLE PAGE PAGE NUMBER 1

PROJECT REPORT CERTIFICATION

2

ACKNOWLEDGEMENT

3

ABSTRACT

4

TABLE OF CONTENTS

5

LIST OF TABLES

8

LIST OF DIAGRAMS

9

CHAPTER1
1.1 1.2 1.3 1.4 1.5 1.6 1.7

INTRODUCTION
Background of Study Problem statement Motivation of Study Research Objectives Research Questions Hypotheses Significance of study

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11 12 12 12 13 13 13

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A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

1.8 1.9

Structure of Dissertation Summary

14 15

CHAPTER 2 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7

Literature Review Introduction Satisfaction Usefulness Understandability Enjoyment Ease of use Conceptual Framework Summary

16 16 16 17 19 21 23 25 25

CHAPTER 3 METHODOLOGY
3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.9 A Introduction Research Design Research Methodology Questionnaire Design Sample Sampling Frame Data collection Method Statistical technique Pilot test Limitation Summary

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27 27 28 30 31 31 32 33 34 34

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A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG...
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