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Determinants of Satisfaction on Smartphones Among Students (Malaysia)

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Determinants of Satisfaction on Smartphones Among Students (Malaysia)
A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

BY EMMANUEL PANPALAN

RESEARCH PROJECT SUBMITTED IN FULFILMENT OF THE

REQUIREMENT FOR THE DEGREE OF

DEGREE OF BA (HONS) ACCOUNTING AND FINANCE LEVEL 6/ YEAR 3 IN

TEESSIDE UNIVERSITY & SEGI UNIVERSITY MALAYSIA

14 DECEMBER 2012

TEESSIDE UNIVERSITY BUSINESS SCHOOL

A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

UNDERGRADUATE STUDIES

PROJECT REPORT CERTIFICATION

1. I confirm that the work in this Project Report is original and has been carried out by me as part of my programme of study. 2. I confirm that all secondary material has been properly acknowledged by me and referenced in this work.

Signed:……………………………………….

Name: EMMANUEL A/L PANPALAN Date: 14th December 2012 Course: B.A. (HONS) IN ACCOUNTING AND FINANCE

2

A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

ACKNOWLEGDEMENT Thank you is a very small word compare to the support that I get for completing this research paper. Firstly, I would like to thank Ms. Hung Mun Siew for un-dividing time, advices, comments and encouragements which really a booster to perform well. God bless her works. Secondly, I would like to convey my gratitude to my parents for being there and providing Love, resource, space, necessity and moral support at needed times. Thirdly, I would like to convey my gratitude to my friends who are there for me, who I can call at any time for their advice for fulfilling this paper. Fourthly, to all respondents for my survey, thank you for helping me through responding to the survey that been distributed. Lastly, to the Almighty God who had given me this opportunity to fulfill this task.

-Merci Beacoup-

3

A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS

ABSTRACT Smart phones usage and sales have bomb overnight. Smart phones are expected to be as influential as it will be seen as necessity rather


References: 1) Hun Choi, Yoo-Jung Choi and Ki-Mun Kim 2012 The Understanding of Building Trust Model on Smartphone Application: Focusing on Users’ Motivation, Viewed 3 October 2012 2) Mark Brownlow, (2012) Smartphone statistics and market share, satisfaction create loyalty at a Chinese telecom. Journal of business research, 62(10), 980-986, Viewed 4 October 2012 8) Hsi-Peng Lu, Philip Yu-Jen Su, (2009),"Factors affecting purchase intention on mobile shopping web sites”, Internet Research, Vol
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