Destination Analysis on Guimaras

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  • Topic: Iloilo, Guimaras, Western Visayas
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  • Published : August 26, 2012
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CENTRO ESCOLAR UNIVERSITY
School of Nutrition and Hospitality Management
Tourism Department

A Partial Completion on the Subject
Tourism 121
Airline and Travel Agency Operations Management

A Destination Analysis on Guimaras

Submitted by: Gabriel M. Antonio
Submitted to: Mrs. Adah Ruth Aguasin
March 2012

Introduction
Guimaras is an island province of the Philippines located in the Western Visayas region. Among the smallest provinces, its capital is Jordan. The island is located in the Panay Gulf, between the islands of Panay and Negros. To the northwest is the province of Iloilo and to the southeast is Negros Occidental. The province includes the islands of Guimaras and Inampulugan and many smaller islands. Guimaras was a sub-province of Iloilo until it was made an independent province on May 22, 1992. The people of Guimaras are considered as Guimarasnon and their languages are Hiligaynon and Kinaray-a as it was once a sub-province of Iloilo. Hiligaynon is the major language spoken, although the people can understand and speak Tagalog and English

DESTINATION ANALYSIS
A. Transportation
← Land
All the five municipalities and most barangays within the province are accessible by land transport. However, three island barangays can only be reached via pumpboats and about 10 inland barangays are only accessible by using four-wheel drive vehicles and motorcycles due to poor condition of roads.

1. Jeepney – Jeepneys are the main mode of transportation in the island province of Guimaras. Jeepneys are not only popular in Guimaras, but it is also a part of the Filipino culture. The locals at Guimaras say that it is not practical for Guimaras' residents to own a private car because there are many available and cheap modes of transportation. Jeepneys are used when there you want to transport a group of people ranging from 10 – 20. The Jeepney fare at Guimaras costs P12 per person.

2. Tricycles – Tricycles are used at Guimaras very often. Tricycles can occupy 4-5 persons at the same time, so small-group tourists ride this mode of land transportation. Most tourists ride tricycles when they are going around the island province. The fare for a tricycle ride is very cheap. It costs only P10 if you're going to ride the tricycle alone and P7 for the first 5 kilometers and P1.50 for every succeeding kilometer if you have two or three persons with you.

3. Private Vans – Tourists can also rent private vans if they convenience when going around Guimaras. The price is more expensive as compared to the public utility vehicles. The cost of rentals usually cost P3 per kilometer. ← Air

Since Guimaras is an island province, tourists who want to go to Guimaras has to take a flight going to Iloilo, which is located Northwest of the island.
1. Airphil Express (2P) – Airphil Express is one of the low-cost airlines operating in most parts of the Philippines. Airphil Express also flies to neighboring Southeast Asian countries like Singapore and Hong Kong. Some of Airphil Express' fleet aircrafts include eleven Airbus A320-200, three Bombardier Dash 8 Q300 and three Bombardier Dash 8 Q400 – all of which caters to budget travelers and tourists. Airphil Express has 28 flights from Manila to Iloilo weekly, with the earliest flight of 0445H and 1750H as the latest.

2. Cebu Pacific Air (5J) – Cebu Pacific Air is currently the Philippines' leading domestic carrier, serving the most domestic destinations with the largest number of flights and routes, and equipped with the youngest fleet. Cebu Pacific Air has 34 Domestic destinations including Manila (which is also where their base is), Cebu, and Davao. They also have 17 destinations in 12 international Asian countries like People's Republic of China, Hong Kong, Japan, South Korea, Taiwan, Brunei, Cambodia, Indonesia, Malaysia, Singapore, Thailand and Vietnam. Currently, Cebu Pacific Air has 38 aircrafts which...
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