Demi Lovato

Disney has produced some successful and unsuccessful musical artist. From Britney Spears to Selena Gomez some Mouseketeers have proven that with a popular platform such as Disney one could and should go very far. But what happens in the transition period between the protection of Disney and the real world music industry? How does an artist “undisneyfies” themselves, how do they shed the label of a cute young Disney star? Looking in the music industry today there seems to be one logical answer for women, sexualization. This adaptation of a sexual image is not only seen visually through music videos but also heard lyrically and musically. Because of the ages that these artists emerge from under Disney’s wings one could argue that the decision to take on a more sensual image is upon the artist and while another can dispute that one’s image is a result of who writes the music. Gina Vivinetto, a popular music critic once commented that, “No matter how seriously she once took herself, no matter how good her voice or her level of talent, she must start looking like a tramp.” Tramp in
Before the release of her 2015 song “Cool For The Summer” Lovato, for the majority of the time, has shown very little to no cleavage and very minimal to none suggestive or sensual movements or positions in her music videos. It is with “Cool for the Summer” that visually , wearing a skin tight faux leather body suit, lyrically, with lines such as “got your mind on your body / and your body on my mind” as well as musically, by singing in a light, playful voice that Demi paints a picture of a sexually curious female. Here Lovato takes on Jewel’s statement from her song “Intuition” which says “if you want to have something to sell, sell you self.” She seems to not use sexuality as a transition from childhood to adulthood but more as a statement of