Dell Swot Analysis

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Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computers and other computer-related products. Based in Round Rock, Texas, Dell employs more than 76,500 people worldwide as of 2009[update]. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008[update] it held the second spot in computer-sales within the industry behind Hewlett-Packard. The company currently sells personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. In 2006, Fortune magazine ranked Dell as the 25th-largest company in the Fortune 500 list, 8th on its annual "Top 20" list of the most-admired companies in the United States. In 2007 Dell ranked 34th and 8th respectively on the equivalent lists for the year. A 2006 publication identified Dell as one of 38 high-performance companies in the S&P 500 which had consistently out-performed the market over the previous 15 years. Dell closed at $13.12 per share on December 11th, 2009. Dell opened plants in Penang, Malaysia in 1995, and in Xiamen, China in 1999. These facilities serve the Asian market and assemble 95% of Dell notebooks. Dell Inc has invested an estimated $60 million in a new manufacturing unit in Chennai, India, to support the sales of its products in the Indian subcontinent. Indian-made products will bear the "Made in India" mark. In 2007 the Chennai facility had the target of producing 400,000 desktop PCs, and plans envisaged it starting to produce notebook PCs and other products in the second half of 2007. Dell moved desktop and PowerEdge server manufacturing for the South American market from the Eldorado do Sul plant opened in 1999, to a new plant in Hortolandia, Brazil in 2007. [pic]

Dell Inc.
One Dell Way
Round Rock, Texas 78682
Fax: 512-283-6161

The Founder
Michael Dell
While at the University of Texas at Austin, he started a computer company called PC's Limited in room 2713 of twenty-seven story residence hall Dobie Center. The company became successful enough that, with the help of an additional loan from his grandparents, Dell dropped out of the university at the age of 19 to run PC's Limited, which later became Dell Computer Corporation, then ultimately Dell, Inc. Over time, and despite a number of setbacks (including laptops that caught on fire in 1993, temporarily losing the consumer market to Gateway in the mid 1990s, and others), Dell survived the race to become the most profitable PC manufacturer in the world, with sales of $49 billion and profits of $3 billion in 2004. As Dell expanded its product line to more than computers, shareholders voted to rename the corporation Dell, Inc. in 2003. On March 4, 2004, he stepped down as CEO of Dell but stayed as chairman of the board, while Kevin B. Rollins, then president and COO, became president and CEO. On January 31, 2007, Dell returned as CEO, succeeding Kevin Rollins (who resigned earlier in the day).


A multinational corporation (MNC) is a business organisation which has its headquarters in one country but has operations in a range of different countries. Dell is one of the technology companies which are the example of Multinational Corporation. This firm, by their very nature, is large organisation. The size means the company often have considerable power and influence and as a result have come in for some criticism of their actions. The following might be some or all of the reasons for Dell to expand into Malaysia:

➢ Reduce transport and distribution costs
➢ Avoid trade barriers
➢ Meet different rules and regulations (avoid non-tariff barriers) ➢ Secure supplies of raw materials or markets
➢ Cost advantages - for example low labour costs
At Dell, they are committed...
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