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dell supply chain management
informs
Vol. 34, No. 3, May–June 2004, pp. 191–205 issn 0092-2102 eissn 1526-551X 04 3403 0191

®

doi 10.1287/inte.1030.0068
© 2004 INFORMS

Inventory Decisions in Dell’s Supply Chain
Roman Kapuscinski

University of Michigan Business School, Ann Arbor, Michigan 48109, roman.kapuscinski@umich.edu

Rachel Q. Zhang

Johnson Graduate School of Management, Cornell University, Ithaca, New York 14853, rqz2@cornell.edu

Paul Carbonneau

McKinsey & Company, 3 Landmark Square, Stamford, Connecticut 06901, paul_carbonneau@mckinsey.com

Robert Moore, Bill Reeves

Dell Inc., Mail Stop 6363, Austin, Texas 78682 {robert_a_moore@dell.com, bill_reeves@dell.com}

The Tauber Manufacturing Institute (TMI) is a partnership between the engineering and business schools at the University of Michigan. In the summer of 1999, a TMI team spent 14 weeks at Dell Inc. in Austin, Texas, and developed an inventory model to identify inventory drivers and quantify target levels for inventory in the final stage of Dell’s supply chain, the revolvers or supplier logistics centers (SLC). With the information and analysis provided by this model, Dell’s regional materials organizations could tactically manage revolver inventory while Dell’s worldwide commodity management could partner with suppliers in improvement projects to identify inventory drivers and to reduce inventory. Dell also initiated a pilot program for procurement of XDX
(a disguised name for one of the major components of personal computers (PCs)) in the United States to institutionalize the model and promote partnership with suppliers. Based on the model predictions, Dell launched e-commerce and manufacturing initiatives with its suppliers to lower supply-chain-inventory costs by reducing revolver inventory by 40 percent. This reduction would raise the corresponding inventory turns by 67 percent.
Net Present Value (NPV) calculations for XDX alone suggest $43 million in potential savings. To ensure



References: Bass, F. M. 1969. A new product growth for model consumer durables Dell, M., J. Magretta. 1998. The power of virtual integration: An interview with Dell Computer’s Michael Dell Kurawarwala, A. A., H. Matsuo. 1996. Forecasting and inventory management of short life-cycle products. Oper. Res. 44(1) 131–150. Nahmias, S. 1997. Production and Operations Analysis, 3rd ed. Irwin, Boston, MA.

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