Dell's name rings from the desktop to the data center. The world's #3 supplier of PCs (behind #1 HP and China-based #2 Lenovo), the company provides a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to its line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, Ethernet switches, and peripherals, such as displays and projectors. It also markets third-party software and hardware. The company's services unit provides asset recovery, financing, infrastructure consulting, support, systems integration, and training, as well as hosted IT services. Dell takes place in position number 44 in Fortune 500 Companies of 2012. (Hoover, 2012) Dell Inc. is a global company that offers its customers a range of solutions and services delivered directly by Dell and through other distribution channels. Dell is a holding company that conducts its business worldwide through its subsidiaries. The Company focuses in four segments: Large Enterprise, Public, Small and Medium Business, and Consumer. The Company’s Large Enterprise customers include global and national corporate businesses. Its Public customers, which include educational institutions, government, health care, and law enforcement agencies, operate in their own communities. Its SMB segment is focused on helping small and medium-sized businesses by offering products, services, and solutions. Its Consumer segment is focused on delivering technology experience of entertainment, mobility, gaming, and design. At February 3, 2012, it held a worldwide portfolio of 3,449 patents and had an additional 1,660 patent applications pending. The Company also holds licenses to use numerous third-party patents. (Reuters, 2012) The Company designs, develops, manufactures, markets, sells, and supports a range of products, solutions, and services. It also provides diverse customer financial services to its Commercial and Consumer customers. During fiscal year 2012, Dell acquired a vast variety of business opportunities whereas they were not as profitable as they would under Dell’s administration, companies such as Compellent, SecureWorks, Dell Financial Services Canada Limited, Force10 Networks, Inc. , AppAssure, Clerity Solutions, SonicWALL Inc., Quest Software Inc, etc. (Reuters, 2012)
Apple which takes place 17th in Fortune 500 Companies of 2012 has been one of the driving forces in innovation in the personal computer and consumer electronics industries. Even at times when the company was considered a niche player in personal computing, features that it pioneered often made their way into products marketed by its more successful competitors. In the twenty-first century, with its iPod MP3 player, the company expanded from computing to marketing a “digital lifestyle” to all generations, and it grew to become the world’s largest online purveyor of digital music files. Apple (originally Apple Computer) was founded by Steve Wozniak and Steve Jobs, who had close ties to the 1960’s counterculture, and the corporate culture of Apple reflected that mind-set. The Apple slogan, Think Different, was not only a counterpoint to Think, the decades-old slogan of IBM, but also a paean to counterculture nonconformity. Apple quickly established its reputation for innovation. The Apple II personal computer had floppy disk drives at a time when other personal computers still depended on magnetic tape drives for data and software storage. As a result, Apple II users were able to load and operate complex programs such as VisiCalc, the original spreadsheet application and the original “killer app” (that is, a software application that by itself justifies the purchase of the hardware on which it runs). In 1984, Apple introduced the Macintosh, which boasted the first graphical user interface (GUI) on a consumer computer. Users were no longer required to memorize arcane codes for data paths and commands....
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