Dealer Trade Group
Case 1 Guidelines: Dealer Trade Group
Internal Analysis and Recommendations
Table
Content Page
1 Introduction - Brief Background 3
New Entrepreneur concept Interpretation of Crockett’s work What he could have done better
2 Organizational Situation Analysis – Model Schematic Format 4 Input section Output section Time lime of DTG
3 SWOT ( TOWS Analysis – Matrix Format 8 Strength Threats Opportunity Weakness
4 Recommendations 12
Tech Team Need Leadership in DTG Engage Dealers Operational
1. Introduction - Brief Background – Timeline Format
New Entrepreneur concept
DTG developed a concept to improve efficiency and overcome drawbacks in the traditional auto dealer’s wholesale market. It was a time consuming process, which resulted in lost profit. Crockett not only successfully built business concept but also gave lot of details for fund raising efforts and strategic concepts of the business. In the traditional used car business, maintaining inventory can become very costly. Technology helps to shape that entrepreneur idea in to a business concept. There was urgent need for alternative marketing concept. With this concept, it was not easy to find kind of vehicle need for particular demography. So an online system like eBay is the best place to find a particular type of vehicle. With this system, it is easier to make a connection between buyer and seller.
Interpretation of Crockett’s work
Carter analyzed new business concept very effectively and he was determined to grow the business. He felt there was a clear 70% chance of success with the new model. He was successful as an entrepreneur but he
Internal Analysis and Recommendations
Table
Content Page
1 Introduction - Brief Background 3
New Entrepreneur concept Interpretation of Crockett’s work What he could have done better
2 Organizational Situation Analysis – Model Schematic Format 4 Input section Output section Time lime of DTG
3 SWOT ( TOWS Analysis – Matrix Format 8 Strength Threats Opportunity Weakness
4 Recommendations 12
Tech Team Need Leadership in DTG Engage Dealers Operational
1. Introduction - Brief Background – Timeline Format
New Entrepreneur concept
DTG developed a concept to improve efficiency and overcome drawbacks in the traditional auto dealer’s wholesale market. It was a time consuming process, which resulted in lost profit. Crockett not only successfully built business concept but also gave lot of details for fund raising efforts and strategic concepts of the business. In the traditional used car business, maintaining inventory can become very costly. Technology helps to shape that entrepreneur idea in to a business concept. There was urgent need for alternative marketing concept. With this concept, it was not easy to find kind of vehicle need for particular demography. So an online system like eBay is the best place to find a particular type of vehicle. With this system, it is easier to make a connection between buyer and seller.
Interpretation of Crockett’s work
Carter analyzed new business concept very effectively and he was determined to grow the business. He felt there was a clear 70% chance of success with the new model. He was successful as an entrepreneur but he