One of the Dairy Queen CRM strategies is Dairy Queen Fan Club. The motive of DQ Fan Club is to create loyalty customer through maintain the relationship. According to Melcooper.com (2007) it status, building a fan club is a CRM strategies to gain customer loyalty. If want to build a customer base that is exceptionally loyal even fanatical about your store then have to give customers reasons to become fans. Make fans out of customers is to offer them an opportunity to enjoy exclusive benefits at your store in exchange for their loyal patronage. For example, DQ Fan Club they offer to every fan members on few exclusive treatments; a buy one get one free blizzard treat coupon for sign up, monthly inbox treat with the blizzard of the month and more, and an extra-special coupon on birthday and surprise on anniversary to gain the customer loyalty and maintain the relationship. Lack of Language options tool
According to dairyqueen.com it founded that the webpage of DQ website is not providing language selection tools to the customer. It will influence the CRM of Dairy Queen because it’s inconveniences to the customer who have lack of English educated or different races, such as, foreign customer. According to IBM, language option tools help companies remove language as a barrier to global communication and e-commerce. Add on language options tool
The Diary Queen Webpage should add on language option tools Such as; Chinese, English, Malay, Japan and Korea language, With providing language it able to assist DQ in CRM by providing customer conveniences on easier understanding of their product information. According to Systran.com (2012), it status that language options tool designed to meet the increasingly sophisticated needs of customers. This implies worldwide communication with partners, customers and employee in a variety of languages. It helps companies improve communication in multiple languages. Further it thus proven through providing language...
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