D01531524
IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 15, Issue 3 (Nov. - Dec. 2013), PP 15-24 www.iosrjournals.org The Attitude, motivation influence people’s buying Luxury goods:
A survey of Chinese in China
JI YI; Meng Fang Yuan; Suresh Kumah
President University Bekasi-West Jawa Indonesia
Abstract: Despite recent global economic downturns around the world, but Luxury goods still the popularity as some of the most popular products in the world. Now-days, more and more people know about Luxury goods and interested with Luxury goods. China has become the largest Luxury goods purchaser market. From the report 2013 it shows that Chinese people have buy 25% of the Luxury goods in the world(Husband, P,2010).
Luxury goods to be researched in my report were only included expensive accessory which are watches, bags, shoes, apparel, perfumers and so on. This article discussion about the facts that the attitude, motivation influence Chinese people buying Luxury goods. However, there mainly are three luxury consumer groups in
China: the rich flaunting fortune and manifesting identity, the young people gaining a sense of satisfaction and the bribers for mutual collusion and commercially "hidden rules."( Wood, Zoe,2011) With the rapid development of national economy and the enhancement of the purchasing power, the luxury consumption Chinese people also got a certain development. The consumer perception of the people to the luxury goods needs to be guided and showing off the wealth to prove their self-esteem shows a lack of intrinsic value.
Keywords: Luxury Goods, customer Psychology, buying behavior, buying motivation
I.
Introduction
The purchasing power of Chinese consumers rises with each passing day.In recent years, Chinese consumers have become the largest consumer group of luxury brands in the world.(Husband, P,2010) According to a new report compiled by HSBC, about a quarter of the world’s luxury purchases are now made by
A survey of Chinese in China
JI YI; Meng Fang Yuan; Suresh Kumah
President University Bekasi-West Jawa Indonesia
Abstract: Despite recent global economic downturns around the world, but Luxury goods still the popularity as some of the most popular products in the world. Now-days, more and more people know about Luxury goods and interested with Luxury goods. China has become the largest Luxury goods purchaser market. From the report 2013 it shows that Chinese people have buy 25% of the Luxury goods in the world(Husband, P,2010).
Luxury goods to be researched in my report were only included expensive accessory which are watches, bags, shoes, apparel, perfumers and so on. This article discussion about the facts that the attitude, motivation influence Chinese people buying Luxury goods. However, there mainly are three luxury consumer groups in
China: the rich flaunting fortune and manifesting identity, the young people gaining a sense of satisfaction and the bribers for mutual collusion and commercially "hidden rules."( Wood, Zoe,2011) With the rapid development of national economy and the enhancement of the purchasing power, the luxury consumption Chinese people also got a certain development. The consumer perception of the people to the luxury goods needs to be guided and showing off the wealth to prove their self-esteem shows a lack of intrinsic value.
Keywords: Luxury Goods, customer Psychology, buying behavior, buying motivation
I.
Introduction
The purchasing power of Chinese consumers rises with each passing day.In recent years, Chinese consumers have become the largest consumer group of luxury brands in the world.(Husband, P,2010) According to a new report compiled by HSBC, about a quarter of the world’s luxury purchases are now made by
Bibliography: Alexander, P., Ryan, R., & Deci, E. (January 01, 2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Chadha, R., & Husband, P. (2010). The cult of the luxury brand: Inside Asia 's love affair with luxury. London: Nicholas Brealey International. Charles Edouard Bouee.(2012) A brand awareness upgrade “Welcoming a new era in the Chinese luxury market” "China revises 2007 GDP growth rate to 13%" Copper, Donald R & Schindler Pamela, S. (2006), Business Research Methods, The McGraw-Hill Companies Nstructional Conversations in Native American Classrooms (1994) Park, Jung-Dong (2004). The Special Economic Zones of China and Their Impact on Its Economic Development. Greenwood Press. Educational and Psychological Measurement, 52, 4, 1003-17. 26 July 2011. Web. 20 Feb. 2012. Wong, N. Y., & Ahuvia, A. C. (1998). Personal taste and family face: Luxury consumption in Confucian and Western societies.