Cycling
Making a Cycling Town:
Qualitative Survey
a compilation of practitioners’ experiences from the Cycling Demonstration Towns programme
2005-2009
Contents
Abbreviations & Glossary Introduction Acknowledgements Chapter 1: ‘Lift Off’ for Cycling
Bikeability
5 6 7
13
9
Chapter 2: Cycling Programme Delivery Best Practice Chapter 3: Cycling Demonstration Town Stories
Aylesbury Brighton & Hove Darlington Derby Exeter Lancaster with Morecambe
15 27
28 34 40 46 52 58 66 72 79 86
Chapter 4: Common Elements of the Programmes
Infrastructure Marketing and Enabling Cycling Schools and Bikeability Workplaces
65
Index
92
2
Figures and Tables
Figure 2.1: Average Proportion of Budget Spent by Measure Figure 3.1: Aylesbury Programme Summary Figure 3.2: Brighton & Hove Programme Summary Figure 3.3: Darlington Programme Summary Figure 3.4: Derby Programme Summary Figure 3.5: Exeter Programme Summary Figure 3.6: Lancaster with Morecambe Programme Summary Figure 4.2: Bikeability and Bike It Participation by Cycling Demonstration Town Table 2.1: Average Staff Time Invested by Measure Table 4.1: Investment in Infrastructure Table 4.2: CDT Information Resources & Distribution Channels Table 4.3: Investment in Marketing and Enabling Cycling Initiatives Table 4.4: Investment in Cycling Promotion at Schools Table 4.5: Investment in Cycling Promotion at Workplaces Box 2.1: Examples of Internal Teams Supporting CDT Delivery 21 28 34 40 46 52 58 79 18 71 72 77 84 89 19
Figure 4.1: Marketing Channels & Tools Used by the Cycling Demonstration Towns 73
Box 2.2: Examples of External Local Partners Supporting CDT Programme Delivery 20
3
Case Studies
Timed Signs, Aylesbury Gemstone Route Maps, Aylesbury Advance Stop Lines, Brighton & Hove Personalised Travel Planning, Brighton & Hove Local Nature Reserve Routes, Darlington Local Motion Brand, Darlington Derby BMX, Derby Scootability, Derby Bicycle User Groups, Exeter Transition Year Cycle Promotion, Exeter Community Grants Scheme,
Qualitative Survey
a compilation of practitioners’ experiences from the Cycling Demonstration Towns programme
2005-2009
Contents
Abbreviations & Glossary Introduction Acknowledgements Chapter 1: ‘Lift Off’ for Cycling
Bikeability
5 6 7
13
9
Chapter 2: Cycling Programme Delivery Best Practice Chapter 3: Cycling Demonstration Town Stories
Aylesbury Brighton & Hove Darlington Derby Exeter Lancaster with Morecambe
15 27
28 34 40 46 52 58 66 72 79 86
Chapter 4: Common Elements of the Programmes
Infrastructure Marketing and Enabling Cycling Schools and Bikeability Workplaces
65
Index
92
2
Figures and Tables
Figure 2.1: Average Proportion of Budget Spent by Measure Figure 3.1: Aylesbury Programme Summary Figure 3.2: Brighton & Hove Programme Summary Figure 3.3: Darlington Programme Summary Figure 3.4: Derby Programme Summary Figure 3.5: Exeter Programme Summary Figure 3.6: Lancaster with Morecambe Programme Summary Figure 4.2: Bikeability and Bike It Participation by Cycling Demonstration Town Table 2.1: Average Staff Time Invested by Measure Table 4.1: Investment in Infrastructure Table 4.2: CDT Information Resources & Distribution Channels Table 4.3: Investment in Marketing and Enabling Cycling Initiatives Table 4.4: Investment in Cycling Promotion at Schools Table 4.5: Investment in Cycling Promotion at Workplaces Box 2.1: Examples of Internal Teams Supporting CDT Delivery 21 28 34 40 46 52 58 79 18 71 72 77 84 89 19
Figure 4.1: Marketing Channels & Tools Used by the Cycling Demonstration Towns 73
Box 2.2: Examples of External Local Partners Supporting CDT Programme Delivery 20
3
Case Studies
Timed Signs, Aylesbury Gemstone Route Maps, Aylesbury Advance Stop Lines, Brighton & Hove Personalised Travel Planning, Brighton & Hove Local Nature Reserve Routes, Darlington Local Motion Brand, Darlington Derby BMX, Derby Scootability, Derby Bicycle User Groups, Exeter Transition Year Cycle Promotion, Exeter Community Grants Scheme,