Customer Percived Value of Tesco
Contents
INTRODUCTION 2
CUSTOMER PERCEIVED VALUE 3
Customer perceived value for Tesco 5
CUSTOMER PERCIVED VALUE 6
CUSTOMER PERCIVED VALUE OF TESCO 6
MARKETING MIX 8
Mission 9
VALUE 10
STRATEGY 11
PRESENT VALUE PROPOSTION 11
Tesco’s NEW VALUE PROPOSTION 13
EXTERNAL IMPLEMENTATION ACTION PLAN 14
THE INTERNAL IMPLEMENTATION OF ACTION PLAN 17
BIBLIOGRAPHY 18
INTRODUCTION
First I will start the assignment with the brief introduction of the firm Tesco. Tesco is one of the biggest food retailers in UK, which operates around 2,318 stores worldwide. The operation of Tesco is around 1,878 stores throughout the UK, and also operates stores in the rest of Europe and in Asia. The online site Tesco.com is owned by Tesco and they have Tesco.com and Tesco direct. They offer online and offline personal and financial services. The headquarters of Tesco is located at Hearthfordshire, England. For the year last ended Tesco PLC has achieved the revenues that totalled £33,557 million with an increase of 18.7% against the earlier year’s profits that were £28,280 million. (5)
Aims and Objective of Tesco
1. To be a successful international retailer
In the early 90’s itself Tesco started to invest the market outside UK, Tesco is looking for new ventures for development and try to accumulate long term securities and the returns for its shareholders. At present Tesco is functioning around 13 markets rather than UK and planning to enter strongly in Asia. As to achieve international market Tesco has made a strategy which is established on 6 elements.
. Trying to be flexible(People in Japan likes to buy a small amount of fresh food)
. Act as a local (As in Thailand customers has a habit of asking about the product and its process to its vendors)
Maintaining a focus
Enlarging the stores throughout world
Developing new capabilities
Building a brand.
2. To grow
INTRODUCTION 2
CUSTOMER PERCEIVED VALUE 3
Customer perceived value for Tesco 5
CUSTOMER PERCIVED VALUE 6
CUSTOMER PERCIVED VALUE OF TESCO 6
MARKETING MIX 8
Mission 9
VALUE 10
STRATEGY 11
PRESENT VALUE PROPOSTION 11
Tesco’s NEW VALUE PROPOSTION 13
EXTERNAL IMPLEMENTATION ACTION PLAN 14
THE INTERNAL IMPLEMENTATION OF ACTION PLAN 17
BIBLIOGRAPHY 18
INTRODUCTION
First I will start the assignment with the brief introduction of the firm Tesco. Tesco is one of the biggest food retailers in UK, which operates around 2,318 stores worldwide. The operation of Tesco is around 1,878 stores throughout the UK, and also operates stores in the rest of Europe and in Asia. The online site Tesco.com is owned by Tesco and they have Tesco.com and Tesco direct. They offer online and offline personal and financial services. The headquarters of Tesco is located at Hearthfordshire, England. For the year last ended Tesco PLC has achieved the revenues that totalled £33,557 million with an increase of 18.7% against the earlier year’s profits that were £28,280 million. (5)
Aims and Objective of Tesco
1. To be a successful international retailer
In the early 90’s itself Tesco started to invest the market outside UK, Tesco is looking for new ventures for development and try to accumulate long term securities and the returns for its shareholders. At present Tesco is functioning around 13 markets rather than UK and planning to enter strongly in Asia. As to achieve international market Tesco has made a strategy which is established on 6 elements.
. Trying to be flexible(People in Japan likes to buy a small amount of fresh food)
. Act as a local (As in Thailand customers has a habit of asking about the product and its process to its vendors)
Maintaining a focus
Enlarging the stores throughout world
Developing new capabilities
Building a brand.
2. To grow
Bibliography: • Piercy, N. F., (2009) Market-Led Strategic Change. 4th ed. Oxford: Butterworth Heinemann • Barnes, C., Blake, H., and Pinder, D., (2009) Creating & Delivering your Value Proposition London: Kogan Page • Best R. J., (2009) Market-Based Management Strategies for Growing Customer value and Profitability (5th edition) Pearson New Jersey • Tesco Company Profile (Mission) http://www.tescoplc.com/index.asp?pageid=10