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Zero Based Budgeting in the Planning Process
Author(s): James C. Wetherbe and John R. Montanari
Source: Strategic Management Journal, Vol. 2, No. 1 (Jan. - Mar., 1981), pp. 1-14
Published by: Wiley
Stable URL: http://www.jstor.org/stable/2485987 .
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Strategic

Manaigemnent Journal, Vol. 2, 1-14 (1981)

Zero Based Budgeting
Process

in the Planning

JAMES C. WETHERBE
University of Houston, Houston, Texas, U.S.A.

JOHN R. MONTANARI
Arizona State University, Tempe, Arizona, U.S.A.

SUMMARY
An attempt is made to integrate the zero based budgeting (ZBB) procedure into the firm 's planning process. Previous studies have failed to provide an integrative framework for the application of ZBB which may account for some of the conflicting results obtained in previous
ZBB programmes. Next, the results of an empirical assessment of the effectiveness of the ZBB integrative framewQrk in service oriented orgainizational units are reported. Strong support is evident for the ZBB planning framework developed here using constituency oriented indicators of effectiveness.

Zero based budgeting (ZBB) has emerged in recent years as a controversial approach to planning and



References: Ansoff, H. Igor. Corporate Strateg ': An Analyvtical Approach to Business Policjf or Growtth and Expansion, McGraw-Hill, New York, 1965. Hofer (editors), Str a tegic Managemi?ent: A New-, Viewtof Business Policv and Planning, Little, Brown and Company, Boston, 1979. Bruning, James L. and B. L. Kintz. ComputationalHandbook of Statistics. Scott, Foresman and Company, Glenview, Illinois, 1977. oJ Ser-vices, 1975, pp Little, Brown and Company, Boston, 1979. Stanford, Melvin J. Management PolicY, Prentice-Hall, Englewood Cliffs, N.J., 1979. Steers, Richard M. OrganiZational Effectiveness, Goodyear Publishing Company, Santa Monica, 1977. Review,v,15, 1980, pp. 109-121. Disser tation, Texas Tech. University, 1976. Chicago, 1971, p. 141.

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