Cultural Globalization refers to the transmission of ideas, meanings and values across national borders. From the anthropological context culture is more indigenous and refers to elements that condition and distinguishes human life as opposed to other mammals and gives a sense of identity. The main ingredients are probably language, history, religion, customs, artifacts, cooking, values, traditions, and also dependent upon man’s capacity for learning and transmitting knowledge to succeeding generations. While some societies have shut themselves up and try to protect form external influence (corruption) to preserve their culture, others are more open by allowing the dynamics of interaction to play or again by reaching out. For example many countries today are multicultural and multiculturalism is seen more of an enrichment than a threat by these societies. He argues that cultural differences lead to conflicts and even genocides ; he cites examples of ethnic conflicts and conflict between cultural cousins e.g. Cambodia, Bosnia and Rwanda, Sudan and Algeria. He goes on by describing how “the decline of cultural distinction may be a measure for progress of civilization, a tangible sign of enhanced communication and understanding” (David Rothkoph 2000 page 443). * Culture is a crucial aspect of Globalisation because it is through culture that common understandings are developed, places, peoples and nations are connected. * There is a significant volume of evidence which indicates that cultural traits (characteristics) and practices are becoming increasingly global. * There is great circulation of cultural products, in terms of both distance and volume that transcends national borders. * According to the United Nations Educational , Scientific and Cultural Organisation (UNESCO) the value of cultural imports and exports increased six times between 1970 and 1980, from nearly $7 billion to $38,5 billion. * The rise of Western popular culture.
Please join StudyMode to read the full document