Cover Page 1
Table of Contents 2
Executive Summary & Introduction of South Korea 3
Cultural Analysis & components 4 • Values & Attitudes
• Manners & Customs
• Personal Communication
• Social Structure
Impact on International Business through culture 6 • Power Distance
• Uncertainty Avoidance
• Long-term/Short-term Orientation
Reference List 9 Executive Summary
In this report, I have chosen South Korea as the selected country. This report will feature a cultural analysis and expand on several cultural components of South Korea. This report will also explain how the unique culture of South Korea will impact international business, and what businesses need to consider in order to operate effectively in South Korea.
South Korea is a developed country in Northern Eastern Asia that occupies the southern half of the Korean Peninsula. It borders the Sea of Japan, the Yellow Sea and North Korea. South Korea lies in the North Temperate Zone and their terrain is mostly mountainous. It covers a total area of 99,392 square kilometers, and has a population of 50 million people. The capital and largest city is Seoul, and it has a population of 9,794,304 people. It is a presidential republic and it also has a mixed economic system where the economy has a variety of private freedom, combined with centralized economic planning and government regulations. Its main language is Korean, used together with Hangul, the Korean alphabet. It is export driven, focusing on automobiles, electronics, machinery, ships, and robotics. It is famous for electronic brands such as LG & Samsung, Hallyu, also known as the “Korean Wave”, and kimchi, it’s signature side dish. It is the 4th largest economy in Asia, the 15th largest economy in the world by nominal GDP, and 12th largest in the world by purchasing power parity (PPP). Cultural Analysis
South Korea is one of the most homogeneous countries in the world, racially and linguistically. It has its own culture, language, dress and cuisine, which is separate and very distinct from its neighboring countries. Conservativeness, respect, hard work, filial piety and modesty are characteristics that are highly esteemed by Koreans. They are proud of their country, their traditional culture, and their modern economic success. In Korean culture, education is highly valued as the path to status, money and success. Parents start educating their children as soon as they can in order to make their child the best in everything, as they believe that such early practices will help transition their child into a successful businessperson in the future working world.
Similar to other Asian people like the Chinese and Japanese, the Koreans have a strong cultural identity as one whole family. However, they showcase distinct physical characteristics, which differentiate them from other Asian people. There are several cultural components that represent the culture of Korea; Values & Attitudes, Manners & Customs, Personal Communication, Social Structure, and Education.
Values & Attitudes
Family is the most important part of Korean life. It is the top priority to any Korean as the family’s welfare is much more important than the needs of any individual. In Confucian tradition, the father is the head of the family, and it is his responsibility to provide food, clothing, shelter, and to approve the marriages of family members. The eldest son has special duties; first to his parents, then to his brothers from oldest to youngest,...