In terms of cultural dimensions, basically, culture elements are everywhere in our life no matter where are you from. Also, the uniqueness and differentiation of culture in diversified countries are influencing and fulfilling our large communication community—world, people involved in this harmonious place communicate, share ideas, cooperated and integrated every cultural diversity so as to make it better.
“A culture is a society’s personality and our membership in a culture plays a big role in shaping our identities as individuals” (Solomon, Russell-Bennett. 2010). The accumulation of shared meanings, languages, rituals, norms and customs, also a range of traditions among the world enriches the cultural diversity. The increasing communication of global events and businesses provides an opportunity for the people who from different regions to learn, understand, embrace and respect every distinct culture element, so that to enhance cultural adaptability in business communication, therefore ensuring cooperation succeed.
The following parts would be demonstrating Saudi Arabia and New Zealand two different cultures in terms of four dimensions: Individualism, power distance, uncertainty avoidance and masculinity. All this four dimensions could be explicitly displayed upon customs, language, religion, values and attitudes, manners and even aesthetics.
Individualism focuses on the degree the society reinforces individual or collective, achievement and interpersonal relationships. A High Individualism ranking indicates that individuality and individual rights are paramount within the society. ---New Zealand. A Low Individualism ranking typifies societies of a more collectivist nature with close ties between individuals. These cultures reinforce extended families and collectives where everyone takes responsibility for fellow members of their group----Saudi Arabia (Hofstede, 2012).
When it comes to Saudi Arabia culture, the apparent opinion is a really diversified culture that formed by a range of rules, regulations and principles. However, “As is seen in their naming conventions, Saudis are cognizant of their heritage, their clan, and their extended family, as well as their nuclear family. Also, they take their responsibilities to their family quite seriously. Families tend to be large and the extended family is quite close” (kwintessential, 2004). The emphases on the family and member group make it to be a high Collectivist culture, according to the Geert Hofstede Analysis for Saudi Arabia on individualism, which ranked at 38, compared to a world average ranking of 64 (see appendix2), it means that Saudi Arabia contribute to highly commitment on family and groups community.
New Zealand, with a score of 79 ((see appendix1) on this dimension, is an individualistic culture. This translates into a loosely-knit society in which the expectation is that people look after themselves and their immediate families. In the business world, employees are expected to be self-reliant and display initiative. Also, within the exchange-based world of work, hiring and promotion decisions are based on merit or evidence of what one has done or can do. (Hofstede, 2012). Individualism is highly manifested in New Zealand culture, individually, as the wealth and social status are not crucial for them, personal achievement is more important for them, as they believe everyone has the same opportunity to compete. For a range of young people, even the direct family is also important to them, but independent character makes them to persuade individual opportunity to enhance capacity, not only dependent on family.
* Power Distance and Uncertainty Avoidance
Power Distance focuses on the degree of equality, or inequality, between people in the country's society. A High Power Distance ranking indicates that inequalities of power and wealth have been allowed to grow within the society. These...
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