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http://rowancomp2.wordpress.com/2011/04/21/final-paper-energy-drinks/ Energy Drink Companies – Are they telling us the whole truth? In today’s busy and hectic life, the average person does not get the necessary six to eight hours of sleep. They do not eat healthy foods to give their body the energy they need. As a consequence, they most of the time feel tired and lazy. A smart solution would be to get enough sleep every night, eat the right foods, and keep a balanced diet. However, because today the world has progressed from an active and fast paced to a lazy and sluggish one, people try to find the easy solution to every problem. In this case, when they feel fatigued they think energy drink can help them out. These energy drinks claim that they improve performance, endurance, reaction, concentration, and they also claim to have some nutritional value in them. Energy drinks have been in use since the 1960’s. Lipovitan D is the first energy drink made by the Taisho pharmaceutical company Japan that is still in use. Energy drinks have recently become very popular. There are over 500 different brands of energy drink in the market now. Esther Renfrew, director of Zenith market intelligence in the press release (2012) “Global energy drinks market spurts ahead to $37 billion” states that “Energy drinks remain the most dynamic segment in the soft drinks market, with strong growth in most countries. This is testament to its combination of both fun and functionality.” Appendix (A) shows the global market growth rate of energy drinks from year 2007 to 2011, and appendix (B) shows their growth in specific regions. The most famous energy drinks are Red Bull, Monster, Rockstar, and the infamous Four Loko. However, the counterintuitive message here is the fact that these brands do not do what they claim. For example Red Bull claims it improves performance, concentration, stimulates the metabolism, hydration and energy. However, the report of BBC “Energy drink claims rejected” says that even after making 20 studies to verify its claim Red bull could not provide satisfactory evidence to back up its claims. Caffeine is the most obvious ingredient of an energy drink. The fact is that people do not realize the amount of caffeine in one can. The amount of caffeine in energy drinks may range from 90 to 500 milligrams per serving. Jenna Hogan, an author of the article “What You need To Know About Energy Drinks” says, in comparison to energy drinks, an average soft drink and a cup of coffee of 8-ounce contains 24 to 85 milligrams respectively. This means that an average 8-ounce energy drink may have as much as caffeine as 14 colas. Stephan Adams, medical correspondents and author of the article “Energy drinks potentially dangerous for children” also says that “many energy drinks contains three times as much as caffeine of a can of cola, while some contain five times the amount.”

The high consumption of caffeine in energy drinks is linked to the side effects like dehydration, kidney damage, high blood pressure, and a decrease in bone mass. Jane Brody, an author of the New York Times, state in her article “Scientists see Dangers in Energy Drinks”, “It has been documented that four cases of caffeine-associated death have been reported, as well as five separate cases of seizures associated with the consumption of energy/power drinks.” In addition, caffeine increases heart rate and blood pressure, which raises the level of harmful stress hormones in the blood stream. Additionally with the overwhelming amount of caffeine in the energy drinks comes a ridiculous amount of sugar. An average 8-ounce can of an energy drink contains An eight -ounce can of an energy drink contains thirteen tablespoons of sugar.  These simple sugars are usually labeled as “Sucrose, Glucose, or Fructose.”  They are carbohydrates that are metabolized quickly by the body and produce a rapid energy burst.  “One of sugar’s major drawbacks is that it raises the insulin...
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