Crohn's And Colitis Foundation Case Study

The last topic discusses what the needs are to secure the long-term survival for any non-profit organization, in this case for the Crohn’s and Colitis Foundation of America. The most important tool needed for the CCFA in order to survive is finance. Finances help fund critical research for improving treatment and finding cures for all inflammatory bowel diseases. It also helps sustain support programs for those who are struggling with the physical and emotional toll of living with Crohn's disease and ulcerative colitis (Crohn’s & Colitis, 2012). Therefore, without donations, donors, and sponsors the organization would never cease to exist. According to Sullivan and Levine (2013), “ Many nonprofits barely break even, even in the good years and
In other words, having great financial revenue allows the organization to market successfully, but without successful marketing there would be no financial gains. Therefore, these two work hand in hand to allow any great organization to prosper. According to Loretta (2011), “Nonprofits use marketing tactics to assist with growth, funding and prosperity and without these things, the overall mission of the NPO is diminished.” For example, the CCFA has a few techniques they use to increase their volunteer base and awareness in the communities. They first use the tool known as online marketing. Here the CCFA has websites, Facebook pages, email groups, Twitter, and Instagram accounts in order to reach out to individuals all around the nation. A primary focus of a nonprofit organization’s marketing strategies are dynamic, quality websites that are designed to allure new donors, share the group’s mission, display images, build awareness of the cause, educate the public, reduce printing and mailing costs and establish credibility (Loretta, 2011). As one can see, the Internet is such a beneficial tool that nonprofit organizations can take advantage of, especially with free social media accounts. The last part of successful marketing techniques is through public relations. Public relations are a large part of marketing especially when trying to reach out to the communities in more ways than the Internet. For instance the local news station could do a story about the new programs or fundraising events, such as the Crohn’s and Colitis walk in October, or put out an inspirational story about a child struggling with IBD in local newspapers. These are prime examples that the CCFA does in order to spread the word about IBD and their