Cri Assignment

Only available on StudyMode
  • Topic: Nike, Inc., Bill Bowerman, Swoosh
  • Pages : 39 (7728 words )
  • Download(s) : 743
  • Published : October 5, 2011
Open Document
Text Preview
BM006-3-2 CRI

Individual Assignment

TP018382

Name of Product: Student Name: Student No: Intake: Module Name: Lecturer: Submission: Word Count:

Smart Tech Suit Bilal Ahmed Khan TP018382 UC2F0911 ME Creativity and Innovation Hemalatha A/P Ramalingam 27th September 2010 2195

Level 2

Asia Pacific University College of Technology and Innovation

Page 1

BM006-3-2 CRI

Individual Assignment

TP018382

Executive Summary:
The proposed product concept ‗Smart Tech Suit‘ being offered to the famous sports apparel brand Nike with the intention of entering a new era of apparel design and technology. No other apparel brand has come up with such an idea before. In other words, it‘s a chance offered to Nike to make this break through and prove it as the best of all other such existing brands. The features and functions that would be offered by Smart Tech Suit are divided into two main categories: The outlook of the suit would be altered by just pressing few buttons. In detail, the color and the orientation of the fabric thread could be altered. The former would result in providing a range of colors to be used. That means that the same piece of cloth could be used at different times providing a variety to the user. The later would be designed in such a way that the apparel would be able to serve as a water proof fabric or could become a normal sporty outfit with airy fabric type. The level of technology can easily be judged by going through the features offered by the suit. (Refer to Appendix F) The target market includes all the athletes and anyone who exercises. As expected by the features offered by the suit, the price range of this suit is projected to be expensive. This attracts only rich people around the world. Moreover, Nike is brand that is reliable and renowned for its quality. So the regular customers of Nike could be the potential customers of the Smart Tech Suit. The techniques used for Problem finding, fact finding and objective findings are Laddering Technique, Who, What, Where, When, Why and How, competitor analysis and market segmentation. Techniques used for Idea Generation are concept fan, lotus blossom, mind mapping, attribute listing, scamper force fitting trigger and brainstorming (classical) and for Idea Evaluation, techniques used are force field analysis (FFA) and sticky stars.

Level 2

Asia Pacific University College of Technology and Innovation

Page 2

BM006-3-2 CRI

Individual Assignment

TP018382

Contents
Introduction: ...............................................................................................................................5 Company Profile: ....................................................................................................................5 Objective Finding:.......................................................................................................................6 SWOT and TOWS ANALYSIS: .............................................................................................6 Fact Finding: ...............................................................................................................................8 Who, What, Where, When, Why and How?.............................................................................8 Problem Finding: ...................................................................................................................... 10 Laddering Technique:............................................................................................................ 10 Competitor Analysis: ................................................................................................................ 11 Direct Competitor:............................................................................................................. 11 Indirect Competitor: .......................................................................................................... 12 Market Segmentation:...
tracking img