Crazy Horse Gentlemen's Club Case Study
When offered league sponsorship opportunities, our team was 2-2 with eleven credits left to spend. After dealing with injuries to key starters, Keenan Allen and Danny Woodhead, we were left with fewer credits than our team desired. Thus, the idea of adding credits initially intrigued our group. One of our team members, however, reminded us that our eleven credits was better than many of the other teams in the league. Adding credits to teams in the league would only force us to pay more for players in free agency. This would also hurt our leverage in potential trades with teams that desperately need credits. Although it may seem counterintuitive to not want more credits, our team has a goal of winning the Super Bowl for our fans and value winning
…show more content…
Five credits for each team was the most offered by any of the three companies. But, could a gentleman’s club be depicted in any way that’s not detrimental to the league’s image? Our league could benefit from female viewership and support and our group decided this was not the way to go about it. Would parents feel comfortable letting their children associate a game they play and watch with a gentlemen’s club? If the league passed this proposal, we would have had an image problem with a large segment of the population that we as a league would have to spend a lot of time and resources addressing. We unanimously decided this was not the publicity we wanted as a league, and it would end up costing us money in the …show more content…
Their offering was two credits with an additional tiered credit payout based on attendance. Our team, Team 1256, was third from last, so Mylan offered us two additional credits to have a total of four. Had we been one of the teams with higher attendance, we might have debated this proposal more. Adding on the reputation of Mylan after their epi-pen incident, this was definitely not an option for us. The teams at the top of the attendance ranking would benefited the most had this been passed, as the top two teams would have received eight credits in total compared to our
Five credits for each team was the most offered by any of the three companies. But, could a gentleman’s club be depicted in any way that’s not detrimental to the league’s image? Our league could benefit from female viewership and support and our group decided this was not the way to go about it. Would parents feel comfortable letting their children associate a game they play and watch with a gentlemen’s club? If the league passed this proposal, we would have had an image problem with a large segment of the population that we as a league would have to spend a lot of time and resources addressing. We unanimously decided this was not the publicity we wanted as a league, and it would end up costing us money in the …show more content…
Their offering was two credits with an additional tiered credit payout based on attendance. Our team, Team 1256, was third from last, so Mylan offered us two additional credits to have a total of four. Had we been one of the teams with higher attendance, we might have debated this proposal more. Adding on the reputation of Mylan after their epi-pen incident, this was definitely not an option for us. The teams at the top of the attendance ranking would benefited the most had this been passed, as the top two teams would have received eight credits in total compared to our