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Costco Inc. Case Study

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Costco Inc. Case Study
Costco Inc. is a wholesale retailer in the US with an approximate 680 memberships. The company serves 71 million members both in the US and outside countries. The stores offer retailing prices on its products they offer including alcoholic beverages. The company faces competition from companies such as Walmart and Amazon. The company will benefit in increasing their customer base if they develop analysis techniques to understand its customer behaviors and trends (Berman, 1996).
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