Cosmos Value Chain

New York Cosmo Value Chain

Executive Summary
Professional sports team have to put effort in development and the implementation of value chain strategies. In the case of most sports team the analysing your customers, market, and other trends is important because it identifies sources of cost and revenues. As the New York Cosmos become more and more involved in community outreach, the value chain is a helpful for us to increase revenue. The purpose of this presentation is to indentify the New York Cosmos value chain, what area of the value chain the Cosmos focus on, and what improvements I think could benefit the soccer club in the long run.
Value Chain Defined
The value chain for a soccer club has to be slightly modify compared to the standard value chain used in most businesses. Whenever fans come into the stadium they do not know in advance if the match on
Fans come to a sporting event to be entertained, and have fun. So a lot work goes into operations to make sure we are providing entertainment for the fans. Some of the ways we provide entertainment is by setting up inflatables inside of the stadium. So while the action is going on, fans can walk around and partake in some fun activities. Another way we like to offer fun activites is during halftime, we would invite group of fans to come down onto the field to participate in plenty kicks.
Each game we are finding more exciting ways to keep our fans engaged. Having great operations and entertainment increases revenue as fans would be more likely to return to more games, since they had a good time at the game. Outbound logistics round out the value chain for the New York Cosmos. When the match is finished, the departure of players, and fans, the stadium has to be cleaned. Alot of post match activities happen like interviews, and highlight clips. With all that said the value chain for the New York Cosmos is broken down like this.
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