Corporate Social Responsibility: Airplanes and Airline Industry
In 1978, The Airline Deregulation Act was purposed and signed by President Jimmy Carter. This federal law came into existence for two main reasons; stated by Carter (1978), “to help our fight against inflation, and to ensure American citizens of an opportunity for low-priced air transportation.
Today’s motives in the airline industry go way beyond economic decisions for themselves as well as their shareholders. Nowadays, businesses are an essential part of society and the airline industry must exceed their compliance of legislation and obligations of what is expected of them and focus on the interests of society. In doing so, they must perform corporate social responsibility that will help improve the community, society’s youth, charity, education, and also our planet. This corporate social responsibility should not be an option but rather an obligation, as that they play an essential role in creating goodwill, a positive image, and a competitive edge for the industry. Corporate social responsibility also increases sustainability by assisting the industry in achieving its goals and increasing long-term shareholder value.
One company that exhibits this corporate social responsibility is JetBlue. They are dedicated to serving the needs of America’s youth as well as their community. Ian Deason, the director of airport operations, stated that “Flying is our core business… our core values include caring, integrity and passion.” The company will continue to demonstrate their corporate social responsibility in April 2013 by hosting their third annual “Wings for Autism” event at their Boston Logan International Airport location.
The program is designed to introduce the possibility of flight travel to children with autism and give their families an opportunity to practice the boarding process, become familiar with the plane, and interact with the pilots and crewmembers. Crewmembers will team up with autism experts at The Charles River Center, where they will be trained
Today’s motives in the airline industry go way beyond economic decisions for themselves as well as their shareholders. Nowadays, businesses are an essential part of society and the airline industry must exceed their compliance of legislation and obligations of what is expected of them and focus on the interests of society. In doing so, they must perform corporate social responsibility that will help improve the community, society’s youth, charity, education, and also our planet. This corporate social responsibility should not be an option but rather an obligation, as that they play an essential role in creating goodwill, a positive image, and a competitive edge for the industry. Corporate social responsibility also increases sustainability by assisting the industry in achieving its goals and increasing long-term shareholder value.
One company that exhibits this corporate social responsibility is JetBlue. They are dedicated to serving the needs of America’s youth as well as their community. Ian Deason, the director of airport operations, stated that “Flying is our core business… our core values include caring, integrity and passion.” The company will continue to demonstrate their corporate social responsibility in April 2013 by hosting their third annual “Wings for Autism” event at their Boston Logan International Airport location.
The program is designed to introduce the possibility of flight travel to children with autism and give their families an opportunity to practice the boarding process, become familiar with the plane, and interact with the pilots and crewmembers. Crewmembers will team up with autism experts at The Charles River Center, where they will be trained
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