Corporate Social Responsibility
IBM Global Business Services
IBM Institute for Business Value
Attaining sustainable growth through corporate social responsibility
Corporate Social Responsibility
IBM Institute for Business Value
IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information.
Attaining sustainable growth through corporate social responsibility
By George Pohle and Jeff Hittner
A growing body of evidence asserts that corporations can do well by doing good. Well-known companies have already proven that they can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate. These companies are practicing Corporate Social Responsibility (CSR) in a manner that generates significant returns to their businesses.
Corporate Social Responsibility is the way companies manage their businesses to produce an overall positive impact on society through economic, environmental and social actions.
Introduction
Just as the Internet has triggered lasting change in the structures of industry and the ways in which industries can create value, the ubiquitous connectivity in place today has already caused an enduring shift in the relationship between an enterprise and its customers, employees, and partners. That’s because massive amounts of information – and opinions – about companies, their products and practices, are available in every part of the globe, every minute of every day. And because the Internet is now a place
IBM Institute for Business Value
Attaining sustainable growth through corporate social responsibility
Corporate Social Responsibility
IBM Institute for Business Value
IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information.
Attaining sustainable growth through corporate social responsibility
By George Pohle and Jeff Hittner
A growing body of evidence asserts that corporations can do well by doing good. Well-known companies have already proven that they can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate. These companies are practicing Corporate Social Responsibility (CSR) in a manner that generates significant returns to their businesses.
Corporate Social Responsibility is the way companies manage their businesses to produce an overall positive impact on society through economic, environmental and social actions.
Introduction
Just as the Internet has triggered lasting change in the structures of industry and the ways in which industries can create value, the ubiquitous connectivity in place today has already caused an enduring shift in the relationship between an enterprise and its customers, employees, and partners. That’s because massive amounts of information – and opinions – about companies, their products and practices, are available in every part of the globe, every minute of every day. And because the Internet is now a place
References: in this publication to IBM products and services do not imply that IBM intends to make them available in all countries in which IBM operates. GBE03019-USEN-01