Corporate Scandals in China
EMBA
Current Challenges in China Business
Instructor: Dr SUNG Lap Kung
INDIVIDUAL REPORT
National Branding and Corporate Scandals
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[pic] [pic]
By
George MANG
Student Number: 53002615
City University of Hong Kong
Year 2012
Table of Contents
1. Introduction…………………………………………………………………… 3
2. China National Brand Building and “Soft Power”………………………..... 4
3. From Manufacturing Factory to Research and Development Centre……... 5
4. China’s Counterfeit Merchandise and Food Scandals……………………… 6
5. China’s Financial Markets Bottleneck………………………………………. 7
6. Stock Market De-listings……………………………………………………… 9
7. IPOs Suspended……………………………………………………………….. 10
8. Corporate Governance………………………………………………………... 11
9. Conclusions…………………………………………………………………….. 13
National Branding and Corporate Scandals
Introduction
The 2008 Beijing Olympic Games made a long lasting impression to the world. Over 4.7 billion television viewers worldwide watched a spectacular opening ceremony that showed a modernized, sophisticated, and technologically advanced China. The Stunning architecture, vibrant cities, and welcoming people contributed to a positive image of China. Since the economic reform in 1978, China began to generate significant and steady growth in investment, consumption and standards of living. Today, China is the world’s second largest economy by GDP after the United States. With growth rates averaging 10% over the past 30 years, the country’s GDP reached USD5.927 trillion[1] in 2010.
This paper aims to discuss around three themes:
1) China’s national image branding and “Soft Power”.
As China moves forward on becoming a superpower in the international arena, the government is working aggressively on improving the national brand image. However, the overall reputation of a country is not built overnight, numerous scandals from the corporate sector recently raised deep concerns from
Current Challenges in China Business
Instructor: Dr SUNG Lap Kung
INDIVIDUAL REPORT
National Branding and Corporate Scandals
[pic][pic]
[pic] [pic]
By
George MANG
Student Number: 53002615
City University of Hong Kong
Year 2012
Table of Contents
1. Introduction…………………………………………………………………… 3
2. China National Brand Building and “Soft Power”………………………..... 4
3. From Manufacturing Factory to Research and Development Centre……... 5
4. China’s Counterfeit Merchandise and Food Scandals……………………… 6
5. China’s Financial Markets Bottleneck………………………………………. 7
6. Stock Market De-listings……………………………………………………… 9
7. IPOs Suspended……………………………………………………………….. 10
8. Corporate Governance………………………………………………………... 11
9. Conclusions…………………………………………………………………….. 13
National Branding and Corporate Scandals
Introduction
The 2008 Beijing Olympic Games made a long lasting impression to the world. Over 4.7 billion television viewers worldwide watched a spectacular opening ceremony that showed a modernized, sophisticated, and technologically advanced China. The Stunning architecture, vibrant cities, and welcoming people contributed to a positive image of China. Since the economic reform in 1978, China began to generate significant and steady growth in investment, consumption and standards of living. Today, China is the world’s second largest economy by GDP after the United States. With growth rates averaging 10% over the past 30 years, the country’s GDP reached USD5.927 trillion[1] in 2010.
This paper aims to discuss around three themes:
1) China’s national image branding and “Soft Power”.
As China moves forward on becoming a superpower in the international arena, the government is working aggressively on improving the national brand image. However, the overall reputation of a country is not built overnight, numerous scandals from the corporate sector recently raised deep concerns from