The media can have profound impacts on the decisions we make every day. Take, for example, the media coverage surrounding the 2008 elections. The information received regarding election developments depended on which news station one was watching. CNN is traditionally associated with liberalism, while FOX News is associated with conservatism. Voters could have been swayed by the views expressed on either of these news channels and could have voted accordingly.
Another great example of how the media has influenced society is the advertisements displayed after the tragedy of 9/11. Many major companies in the automotive industry and the airline industry urged buyers to strengthen America by consuming. Their commercials reflected an image of America that was not weak and could stand up to its adversaries. By using pathos to appeal to consumers, media writers convinced Americans that they need to buy products, and Americans complied.