Consumer buying process model
Consumer Buying Decision Process: Mobile Phone
CHAPTER 1
INTRODUCTION
Page 1 of 15
Consumer Buying Decision Process: Mobile Phone
1.1 Origin of the report:
As the students of MBA program in East West University is assigned to prepare a term paper on “Consumer buying process model” and it is based on my own buying experience by my honorable course instructor “ Professor, Dr. Humayun Kabir Chowdhury” Which is a partial requirement of the course “Marketing Management (MKT 501)”.
1.2 Background of the study:
This report is prepared on Consumer buying process model. In the preparation of this paper work I have experienced some new concepts which I did not before. This report will give a brief picture of Consumer buing process of a mobile phone as this paper is made based on my own mobile phone buying experience. By preparing such report I have learned how to prepare a good report in real life scenario and practical concept that will help me to develop my skills.
1.3 Objective of the Study:
The report has broad as well as specific objectives.
Broad Objective
Specific Objectives
Broad Objective
The broad objective of the report is:
To analyze and understand the consumer buying process of a mobile phone.
Specific Objectives
The specific objectives of the report are:
To analyze different factors that influences consumer buying process.
To gather more knowledge and experience about mobile phone market in Bangladesh.
To develop some recommendations regarding the buying process of mobile handset.
To study the consumer’s behaviour towards different mobile handsets.
Page 2 of 15
Consumer Buying Decision Process: Mobile Phone
1.4 Scope:
The output of this report will help to understand the consumer’s choice and preference on different brands of Mobile handset. The present study considers different mobile handsets like Nokia, Sony Ericson, LG, Samsung, Motorolaetc etc. The main objective of this study
CHAPTER 1
INTRODUCTION
Page 1 of 15
Consumer Buying Decision Process: Mobile Phone
1.1 Origin of the report:
As the students of MBA program in East West University is assigned to prepare a term paper on “Consumer buying process model” and it is based on my own buying experience by my honorable course instructor “ Professor, Dr. Humayun Kabir Chowdhury” Which is a partial requirement of the course “Marketing Management (MKT 501)”.
1.2 Background of the study:
This report is prepared on Consumer buying process model. In the preparation of this paper work I have experienced some new concepts which I did not before. This report will give a brief picture of Consumer buing process of a mobile phone as this paper is made based on my own mobile phone buying experience. By preparing such report I have learned how to prepare a good report in real life scenario and practical concept that will help me to develop my skills.
1.3 Objective of the Study:
The report has broad as well as specific objectives.
Broad Objective
Specific Objectives
Broad Objective
The broad objective of the report is:
To analyze and understand the consumer buying process of a mobile phone.
Specific Objectives
The specific objectives of the report are:
To analyze different factors that influences consumer buying process.
To gather more knowledge and experience about mobile phone market in Bangladesh.
To develop some recommendations regarding the buying process of mobile handset.
To study the consumer’s behaviour towards different mobile handsets.
Page 2 of 15
Consumer Buying Decision Process: Mobile Phone
1.4 Scope:
The output of this report will help to understand the consumer’s choice and preference on different brands of Mobile handset. The present study considers different mobile handsets like Nokia, Sony Ericson, LG, Samsung, Motorolaetc etc. The main objective of this study