Consumer Behaviour
FACULTY OF BUSINESS AND MANAGEMENT
SEMESTER 4/ YEAR 2
BBGP4103
CONSUMER BEHAVIOR
MATRICULATION NO : 880720125679001 IDENTITY CARD NO. : 880720-12-5679 TELEPHONE NO. : 014-6503712 E-MAIL : xtreme_ivan88@hotmail.com LEARNING CENTRE : SABAH LEARNING CENTER
Introduction : Samsung
Samsung has been dominating the Asian mobile industry ever since their top-of-the-line electronic products and services which was founded and formed at the year 1938. Ask anyone around you at anytime, anywhere in the world what is Samsung. 99% of the people that you asked will definitely tell you that it’s a mobile phone. However, Samsung does not only produce mobile phones as they are involved with high tech gadgets that involves electronics such as the television, kitchen tools, sound system, basically everything that has to do with electronics and more like apparels, chemicals, medical equipment, ships, and basically everything that has to do with consumer electronics. Not only that, Samsung also offers advertising, construction, entertainment, financial services, hospitality information, and communications technology services, medical services and retail services as well in the course of the history of the company. This apparently gave Samsung the advantage to be number one in terms of brands across the world as it covers and assist almost everything needed in the business world as well as our daily life routines. Without the assistant from the gadgets, our lives would be harder to go through but still not impossible at the same time. The point is, the gadgets and electronics make our lives a whole lot simpler and less stress in at hand. Thus, it is safe to say that Samsung’s main industry is the electronics’ market. Samsung is one of the most used brands in the world and Asia’s favourite brand in electronics too as it is created at South Korea, which is in Asia itself. The market segment of Samsung varies to a very large
SEMESTER 4/ YEAR 2
BBGP4103
CONSUMER BEHAVIOR
MATRICULATION NO : 880720125679001 IDENTITY CARD NO. : 880720-12-5679 TELEPHONE NO. : 014-6503712 E-MAIL : xtreme_ivan88@hotmail.com LEARNING CENTRE : SABAH LEARNING CENTER
Introduction : Samsung
Samsung has been dominating the Asian mobile industry ever since their top-of-the-line electronic products and services which was founded and formed at the year 1938. Ask anyone around you at anytime, anywhere in the world what is Samsung. 99% of the people that you asked will definitely tell you that it’s a mobile phone. However, Samsung does not only produce mobile phones as they are involved with high tech gadgets that involves electronics such as the television, kitchen tools, sound system, basically everything that has to do with electronics and more like apparels, chemicals, medical equipment, ships, and basically everything that has to do with consumer electronics. Not only that, Samsung also offers advertising, construction, entertainment, financial services, hospitality information, and communications technology services, medical services and retail services as well in the course of the history of the company. This apparently gave Samsung the advantage to be number one in terms of brands across the world as it covers and assist almost everything needed in the business world as well as our daily life routines. Without the assistant from the gadgets, our lives would be harder to go through but still not impossible at the same time. The point is, the gadgets and electronics make our lives a whole lot simpler and less stress in at hand. Thus, it is safe to say that Samsung’s main industry is the electronics’ market. Samsung is one of the most used brands in the world and Asia’s favourite brand in electronics too as it is created at South Korea, which is in Asia itself. The market segment of Samsung varies to a very large
References: Hanna, Nessim & Wozniak, Richard (2005). Consumer behaviour: An applied approach (2nd ed.); Upper Saddle River: Prentice Hall Inc. Hoyer, W.D., & MacInnis, D. J. (2006). Consumer behaviour (4th ed.); Boston: Houghton Mifflin Company. Schiffman, L. C. & Kanuk, L. L. (2004). Consumer behaviour (8th ed.), New Jersey: Prentice Hall. Solomon, M. R. (2002). Consumer behaviour: Buying, having, and being (5th ed.). New Jersey: Prentice Hall. 10