Chapter 8 Essay
6. Compare traditional radio listening with listening to a station via a mobile app. How are they different?
When the radio became a popular past-time in America, it changed society. The radio industry is a rapidly growing business; the number of stations increased 100% from 1970 to 2010 (Dominick, 2013, p. 189). Traditional broadcastings like talk-shows and National Public Radio announcements eventually shifted into a majority of music-orientated stations; however both formats still remain.
Traditional FM radio stations that are available nationally or locally have limitations of the genre of music that one listens to; opposed to mobile app, such as Pandora, that allows you to choose specific genres. Traditional radio stations have more commercials than mobile apps; therefore constant interruption during music streaming. Some traditional radio stations have embraced the apps. Clear Channel, a radio company, has had success with the merge of traditional radio to a mobile app. Clear Channel has developed the IHeartRadio app; which allows users to listen to local radio stations in over 150 stations where ever their location (Dominick, 2013, p. 188).
I prefer mobile apps because they stream directly to a computer, smartphone or other portable device (Dominick, 2013, p. 194). Apps offer choice-based stations like Pandora (Dominick, 2013, p. 194). Choice-based stations “…let listeners choose their favorite artists and types of music to create their own playlists. In effect, listeners program their own unique radio station (Dominick, 2013, p. 194).”
Dominick, J. (2013). The dynamics of mass communication: Media in the digital age (12th ed.). New York: McGraw-Hill.