Compare the Use of Media in the Two Posters in Barnardo's ‘Stolen Childhood’ Campaign That Make the Campaign Effective.

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Barnardo’s is a charity that supports child poverty. It was founded by Dr. Thomas Barnardo in 1867 to help neglected, vulnerable and abused children. The “stolen childhood” campaign was set up in 2002 in attempt to change the publics view on child prostitution. They conveyed there message by using media i.e. T.V advertisements and a poster campaign. Both of the Posters’ show an image of a child with the faces drained of their youth; showing the public the inner feelings of a child which has been robbed of his or her childhood. This makes people aware of how child prostitution can affect children’s life. The empathy causes them to realize that child prostitution is a growing problem. The images are getting people to apprehend that prostitution steal’s the youth out the children’s youth. The settings of the posters are very important as they inform people as well as homes prostitution can take place publically. The poster with the girl (poster 1) alerts the community children are not safe in their own homes; where they are supposed to be the happiest. The bedroom (which supposedly for a child is a haven) is shown as a dark and gloomy place where the child repulses going to. Comparatively in the poster with boy (poster 2) the setting is in a public place notifying us that child prostitution is taking place right under our noses and we are blindly rejecting it. The public toilets in poster 2 is also dirty this illustrates to me that the children are being forced to such horrifying deeds in unsanitary situations that there health is of no concern to the adults using them. The fact the boy in poster 2 knows that what is going to be done to him and he knows what he has to do is proven by the sadness shown on his face and the placing of his hands. The boy doesn’t want to undergo the terrifying experience once again. The boy’s eyes are not staring at the man who is about to use him again they are staring at audience; demonstrating that the only way he can be saved...
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