May 22, 2011
To analyze and explain the significance of something, you must first define it. Consumerism is “advocacy of a high rate of consumption and spending as a basis for a sound economy”. Consumerism plays an enormous role in Brave New World. It gives us a small view of what a different type of economy we might have. People are solely dependent on the things that the world state provides for them. There is much significance to consumerism in BNW, and through an analytical view of it, we find many similarities between consumerism in BNW and in our world today.
In this novel the use of consumerism is prominent. Every person is provided for so that they do not have to worry about anything. In the US we constantly use our available resources even when it is not truly needed. A simple example would be, buying too much food at the grocery store, and most of it going to waste in about a weeks time. All the branches of society in BNW indulge in overconsumption just as we do, but it the Alpha group that really shows us this.
Alphas show us this in many ways, often through the use of a drug. The best item in this society to get your hands on is soma. It is the most widely used and distributed item, it is used to keep individuals happy. From an example in the book, many of the castes are paid for their work with soma. Soma keeps the population under control, they take it when they do not feel “normal”, the drug keeps them from thinking unusually, thinking as an individual.
The general public in BNW is encouraged to use public transportation, often to entertain themselves, to visit one of the reservations, or to play a game, such as Obstacle Golf, another example of consumerism in BNW, because it costs money to play. Or even to spectate, the population would still have to pay for transportation to watch. In our world today we also use public transportation, but it is not the only means of transportation. The public...