Compare And Contrast Majority Influence And Minority Influence
Comparing and contrasting majority influence and minority influence
Majority influence is usually thought to produce public conformity, a good example of majority influence in how people behave in the society, In our daily lives, we involuntarilyfollow others so that we can fit in even if we disagree in private, this is also known as normative influence (Manstead & Hewstone, 1996).People comply to others to avoid conflicts, blend and integrate well with the rest, even if it means that they act in ways that are inconsistent with their beliefs.
On the other hand, minority influence results in conversion. Minorities need to behave in certain ways in order to convince and influence other people. Accoding to Moscovici, minorities behavioural style …show more content…
There has been much debate over whether minority and majority influence are two separate processes or a single process. Research has shown that minority and majority influence differ by cognitive processes and attitude.
On the other hand, the theory that minority and majority influences are a single process is supported by the fact that both the majority and minority groups influences are intensified by their group size. There are adequate qualitative outcomes to sustain the theoretical distinction between them (Brown,
Majority influence is usually thought to produce public conformity, a good example of majority influence in how people behave in the society, In our daily lives, we involuntarilyfollow others so that we can fit in even if we disagree in private, this is also known as normative influence (Manstead & Hewstone, 1996).People comply to others to avoid conflicts, blend and integrate well with the rest, even if it means that they act in ways that are inconsistent with their beliefs.
On the other hand, minority influence results in conversion. Minorities need to behave in certain ways in order to convince and influence other people. Accoding to Moscovici, minorities behavioural style …show more content…
There has been much debate over whether minority and majority influence are two separate processes or a single process. Research has shown that minority and majority influence differ by cognitive processes and attitude.
On the other hand, the theory that minority and majority influences are a single process is supported by the fact that both the majority and minority groups influences are intensified by their group size. There are adequate qualitative outcomes to sustain the theoretical distinction between them (Brown,