AND ROBINSONS GALLERIA
TOY KINDOM (SM CITY NORTH EDSA) VS. TOYS “R” US (ROBINSONS GALLERIA)
The Toy Kingdom at SM North EDSA is one of the anchors inside, owned by the International Toyworld Inc. On the other hand, Li & Fung Retailing and Robinsons Retail Group forged an alliance to bring TOYS "R" US to the country. Toys “R” Us at Robinsons Galleria is its very first branch here in the Philippines.
These two stores can be further compared by the following factors:
A. NATURE OF MERCHANDISE AND SERVICES OFFERED
Toy Kingdom features a variety of world-class, good quality toys that kids would surely like. The toys vary in many ways. There are toys for girls and boys of all ages. They offer some sort of materials for children’s parties. The salespeople in the store are very approachable and responsive. They are willing to provide prompt service for their customers. Meanwhile, Toys “R” Us offers almost similar nature of merchandise that Toy Kingdom offers. They offer wide variety of high quality toys and play equipment for all ages but most especially for children of young ages. The salespeople in the store are accommodating and are willing to help customers anytime.
B. PRICING POLICY
Customers can buy toys at Toy Kingdom for as low as fifty pesos only. The toys and other play equipment in the store vary in many prices. Motors, bikes and cars for kids range from three thousand up to eight thousand pesos. Small toys such as stuff toys and board games can be purchased for one hundred pesos and above. Toys “R” Us products for boys and girls including robots and barbies varies from five hundred pesos to one thousand pesos. We have observed that Toy Kingdom offers a more economical merchandise compared to Toys “R” Us.
C. ADVERTISING AND PROMOTION PROGRAM
Both Toy Kingdom and Toys “R” Us offer discounts for consumers. Toy Kingdom give twenty percent discount to some customers. They have toykingdom... [continues]
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