Who was there?
●Bill Smith, company president
●James Jones, keynote speaker and successful entrepreneur ●Lisa Brian, advertising guru
●1,000+ employees from the Marketing division
What was the event about?
●Event Tagline: “From Good to Great: Turning a Mediocre Campaign into a Home Run for Your Client” ●Memorable information:
○Meet the unspoken needs by going the extra mile to discover what your client really wants but is afraid to ask for ○When you think you’re done, let it sit on the shelf for a day. Then go back and make it even better. ○Don’t ask whether your client will like what you’ve done; ask yourself if you would purchase the product based on the advertising you’ve provided
Where did the event take place?
●The King Center, downtown
●The executive meeting room, on the top floor, provided a panoramic view of the city
When did the event take place?
●Speakers and presentations: 12pm–4pm
●Q&A Session: 4pm–5pm
●Dinner with the presenters: 5pm–7pm
Why was the event scheduled?
●To inspire our company to give our absolute best to our clients ●Quotes from attendees:
○“I feel a new sense of purpose towards the campaign I’ve been assigned. I’m motivated to do more than just get the job done; I want to create a campaign that I would be passionate about as a consumer.” ○“It was great to hear about the common pitfalls of marketing executives and know that I’m not alone in making a few natural mistakes! I feel much more confident about avoiding errors in my future projects thanks to the advice given today.” ○“I loved the advice about meeting unspoken needs. I’m ready to get back to work tomorrow and investigate how I can better serve my client.”